Salary: £26,037 per annum, rising to £27,104 upon completion of successful probation
Location: Cardiff
Contract: Full time, permanent
Interviews: Thursday 11 June 2026
Closing date: Noon, Wednesday 03 June 2026
Run campaigns across social, digital, print and in-venue spaces to bring audiences into Sherman Theatre.
The Sherman Theatre is a venue in the Cathays district of Cardiff. Sherman Theatre wishes to appoint a Marketing Officer to join its dynamic and high performing Audiences and Communications team. The Marketing Officer will support Sherman Theatre’s work to connect with audiences across south Wales and beyond and generate income.
Key responsibilities
Campaign Management Implementation
* Plan, manage and implement campaigns for selected visiting company productions.
* Ensure campaign planning is rooted in an understanding of existing and potential audiences and is evidence based.
* Support the implementation of campaign activity across a selection of Made by Sherman campaigns including social media and digital marketing, distribution, direct mail, advertising and outdoor campaigns as directed by the Head of Audiences & Communications.
* Ensure activity is actioned on time and to budget.
Website Lead
* Ensure that Sherman Theatre’s website is a compelling audience and brand communication tool which is constantly up to date with the latest information.
* Deliver the editorial and content plan for the website.
* Act as day to day contact with Sherman Theatre’s web agency.
* Help drive forward Sherman’s use of SEO and presence in AI search.
Social Media Support
* Support the Marketing Officer (social media lead) with generation, delivery and monitoring of Sherman Theatre’s social media activity across all of its channels to achieve the organisation’s strategic goals.
* Support the production of short form video content and graphics for social media.
* Support the further development of Sherman Theatre’s use of social media to engage audiences.
* Be part of the weekly and weekend rota for social media cover.
Other Duties
* Manage front of house display in Sherman Theatre’s foyer including digital marketing display screens.
* Contribute to the delivery of Sherman Theatre’s Marketing strategy.
* Proofread copy.
* Be an active team player and attend meetings as necessary.
* Assist with guest, media and PR events and be present at all Sherman Theatre Press Nights.
* Input into season campaign planning.
* Undertake audience development work as necessary.
* Be responsible for the marketing contribution to the show archive.
* Work with the Head of Audiences & Communications on brand compliance.
* Be part of the weekly and weekend rota for social media cover.
* Liaise with the Box Office team.
* Co-manage the Student Rep scheme.
* Raise purchase orders for the Marketing team.
What we are looking for
Essential
* At least one year of experience in a marketing role.
* A genuine passion for communicating with audiences about the arts.
* An ability to use social media to effectively communicate with audiences.
* Able to work well as part of a team.
* A confident communicator with the ability to use multiple channels or means to communicate important messages.
* Excellent organisational skills with the ability to work on many projects concurrently, manage deadlines and plan and prioritise own work and the work of others.
* Excellent verbal, written, presentational and advocacy skills.
* Demonstrable thoroughness and attention to detail, ensuring that one’s own and others’ work and information are complete and accurate.
* The ability to anticipate the implications and consequences of situations and to take appropriate action to be prepared for possible contingencies.
* Numerate.
* IT literate with proven administration skills.
* A commitment to achieving highest standards in accessibility.
* Strong interpersonal skills, combined with enthusiasm and energy.
* Able to focus whilst working in a busy environment.
* Uses own initiative and identifies what needs to be done and does it before being asked or the situation requires it.
Highly desirable
* The ability to speak, read and write Welsh.
Desirable
* A passion for the arts or an interest in drama, particularly new writing.
* Experience of creating compelling social media content.
* Experience of working and thriving in a challenging but rewarding target led environment.
* Knowledge of the Spektrix Box Office system.
* Experience of using Photoshop.
* Full driving licence.
* Knowledge of the cultural landscape of Cardiff and its audiences.
Contact: recruitment@shermantheatre.co.uk
We are committed to being a diverse and inclusive space that belongs to the people of South Wales. We particularly welcome applications from communities and individuals who are currently under-represented in our team. We are a member of the Disability Confident scheme and our building is accessible both Front of House and backstage.
Sherman Theatre is funded by Arts Council of Wales. We are committed to Equal Opportunities and a Registered Charity.
We welcome and encourage applications from candidates who are under-represented in the creative industries.
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