Senior Paid Media Specialist (B2B Tech Services – UK)
Location: Remote (Preference for UK / EU time zone)
Employment type: Part-time (high-impact), senior level
Focus: UK market (with future expansion support for UAE / US)
Senior Paid Media Specialist (DevOps / Cloud / B2B Demand Gen)
This role is for you if…
You’re the kind of paid media specialist who:
* knows exactly how to generate demand in the UK for technical services
* can confidently run paid media programmes targeting CTOs, Heads of Engineering, Heads of Transformation, and other tech leaders.
* understands the difference between vanity leads vs sales-qualified pipeline
* can build paid strategies that connect LinkedIn + Google Ads + email into one coherent funnel
* doesn’t need supervision to deliver outcomes (you lead, we support)
* can translate complex technical services into clear, attractive messaging that converts
* knows how to brief designers properly and push creative testing without wasting time
* uses AI as leverage, but still writes copy like a human who understands the audience
If you’ve ever looked at most B2B paid campaigns and thought "this is why everyone hates marketing", we’ll probably get along.
This is a senior role with real ownership. You’ll be building a system that creates pipeline:
Strategy + funnel ownership
* Own the paid media strategy end-to-end for Deployflow
* Create full channel plans that connect:
o LinkedIn Ads (demand capture + awareness + retargeting)
o Google Search Ads (high intent capture)
o Google Display / YouTube (selectively, when it makes sense)
o Email nurture (warming leads into meetings/opportunities)
* Define our funnel structure
* Decide the right motion:
o lead gen vs landing page conversion
o gated asset vs webinar vs case study vs "book a call"
o remarketing, sequencing, and qualification
Execution
* Launch, manage and optimise campaigns weekly
* Build full campaign structures:
o account layout
o targeting strategy
o bidding strategy
o creative and messaging variations
o conversion tracking and attribution alignment
Copy + creative performance
* Write high-performing, creative copy that speaks to our ICP
* Brief designers clearly:
o creative directions
o hooks + angles
o testing plan
o iteration feedback based on data, not personal taste
Measurement and reporting
* Own measurement and reporting like a growth operator:
o conversion tracking
o attribution sanity checks
o dashboards
o pipeline reporting
* Report monthly + quarterly:
o spend
o CPL, cost per MQL/SQL
o pipeline sourced / influenced
o what worked, what didn’t, and what changes next
Collaboration
* Work closely with:
o Growth Marketing Manager (strategy alignment)
o SEO/content (offer + landing page support)
o Designers (creative production)
o Sales team (lead quality feedback loops)
* Build a strong feedback loop between paid performance + actual sales conversations
You’ll know you’re doing great work when:
* we stop "guessing" and start operating with clarity
* the sales team says "these leads make sense"
* we can predictably generate UK meetings with CTOs
* paid media becomes a scalable pipeline engine
* your reporting becomes the thing leadership trusts for budget decisions
We’ll love you in this role if you have:
Industry + market fit
* Proven experience running paid media for:
o DevOps, cloud services, genAI, software engineering services
o B2B tech services (not products, not B2C)
* Strong understanding of the UK market
o expected CPC ranges
o expected lead-to-meeting realities
o realistic ramp-up timelines
Paid media mastery
* Confident operator in:
o LinkedIn Campaign Manager (including retargeting, matched audiences, conversion optimisation)
o Google Ads (Search + retargeting at minimum)
o Meta (nice-to-have)
* Deep knowledge of:
o campaign structure
o keyword strategy + negative keywords
o ad testing frameworks
o audience strategy
o landing page conversion improvements
B2B demand gen maturity
* You think in:
o pipeline
o qualification
o CAC logic
o SQLs and meetings
o not just "leads"
* You can build a funnel that keeps working after month 1
Copywriting + landing page skill
* You can write copy that:
o feels human, clear, grounded
o speaks to technical leadership
o sells outcomes without "bro marketing"
* You can draft landing pages that convert (structure + content + CTA logic)
Tracking, analytics, tooling
* Strong ability to manage:
o conversion tracking
o GTM basics (or collaboration with whoever owns it)
o GA4 usage
o UTM hygiene and campaign naming conventions
* Comfortable across tools:
o Pipedrive
o Lemlist
o GA4 / GTM
o Looker Studio
o SEMRush
o or equivalents
Communication and stakeholder management
* You can:
o explain trade-offs clearly
o push back when something doesn’t make sense
o make decisions confidently
o keep stakeholders aligned without drama
Bonus points if you…
* have built a UK paid programme that consistently generates meetings
* have experience with:
o ABM frameworks
o intent-based targeting
o webinar funnels in B2B
* can proactively spot weak points in positioning/offer and fix them
* understand technical topics well enough to write credible ads without sounding generic
What you’ll like about working with us
* High trust and autonomy: we’ll hire you for ownership, not hand-holding
* A company voice that’s human and confident (no corporate fluff)
* Direct access to decision-makers, fast feedback loops
* Smart team culture: high standards, low ego
* Long-term partnership mindset
* Occasional strategic get-togethers abroad
About Deployflow
Deployflow is a digital transformation partner specialising in DevOps, Cloud, IT Support, and AI, helping UK-based businesses build and modernise their tech with sprint-based delivery squads and expert support.
Our culture and values
At Deployflow, you’ll find:
* Ownership over handholding
* High standards, low ego
* Clarity over complexity
* Progress through experimentation
People-first delivery
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