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Trade_marketing_specialist

Armitage
Marketing specialist
Posted: 21 July
Offer description

Shape & Create - And make it happen! Job Title: Trade Marketing Specialist Reporting to: Marketing Director Working with the Marketing Director, wider local and central marketing teams, you will be responsible for activating the Global and UK & Ireland marketing strategy. You’ll be the central point for activating centrally driven marketing activities and delivering them to the UK market in the responsible channel. You’ll make sure that the local UK market gets the appropriate coverage and that centrally driven campaigns are adapted to suit the needs of our teams and customers. MAIN RESPONSIBILITIES: Work with Group Brand & Activation to apply and leverage Global Marketing Campaigns & initiatives as relevant to the channel/country – implementing, driving the success and reporting progress and activity back into Marketing Director & Group colleagues Execute NPI launches. Working with Group Brand & Activation and relevant Local Product Manager to implement launch strategy Feed into group brand & activation local requirements for initiatives and campaigns Adapt & translate centrally provided materials to execute group initiatives Create local price list and relevant documents Collect requirements for POS and customer specific materials Provide support to the local sales teams to meet company targets through local country and customer campaigns, promotions, initiatives Participate in customer reviews to collect understanding, insight & intelligence and feedback from periodical structured interviews and field visit with local sales. Management of customer data lists through SFDC system and external data sources Planning, management and execution of local events Engages and manages relationships with marketing agencies, print. PR & media relationships (outside of specialist non-res) where needed to be employed locally to deliver activation campaigns General Experience / Knowledge base: Degree level education in relevant field or holding professional marketing qualification CIM / IDM preferred Previous Marketing experience in related or parallel industry Experience of working in a large organisation with Group & Local Marketing structure Specific Skills/Experience: Strong understanding of the full marketing mix, platforms and channels Project management skills Budget Management Strong problem solving and analytical skills Evidence of creative flair Behavioural Skills: Self-starter Good team player Cross-functional working Well organised Results focused Deadline driven Positive attitude with a passion for impactful marketing and driving strategies forward Perseverance and keen to succeed Influencing Location Hull or Armitage Ability to have flexible working – 2 days WFH per wk Think outside the box with us! shapeandcreate

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