Job Description
App Marketing Executive - Uxbridge, UB8 1HE App Marketing Executive
Location : Uxbridge (Hybrid – 3 days in office / 2 days from home)
Salary : £30,000 per annum
We are looking for a proactive and creative App Marketing Executive to manage and promote our cashless parking app. You’ll play a key role in driving app downloads, engagement, and customer loyalty through compelling content, app store optimisation, and multi‑channel marketing campaigns.
This is an exciting opportunity to help grow our app’s market share and enhance the overall user experience. Working closely with our marketing and digital development teams, you’ll analyse user behaviour, propose new features, and help shape the future of how customers interact with our app.
What You’ll Do
* Manage and update app content, tariffs, and car park information.
* Optimise app store listings (ASO) to maximise visibility, downloads, and engagement.
* Plan and deliver marketing campaigns promoting the app through paid media, social media, Google Ads, email, and in-app push notifications.
* Develop strategies to increase app usage, market share, and customer loyalty.
* Create and schedule push notifications for surveys, offers, and promotions.
* Analyse customer feedback, app analytics, and behaviour to identify improvement opportunities.
* ...
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