Global Manchester, England, United Kingdom
CRM & Content Executive at Global
As a CRM Content Executive, Local Sales Marketing at Global, you will:
Campaign Delivery & CRM Operations (50%)
* Build and schedule CRM campaigns and automated journeys in Salesforce Marketing Cloud and Pardot, ensuring flawless execution and timely delivery. Support the end-to-end delivery of nurture, reactivation, and trading‑led campaigns, optimising workflows and improving speed‑to‑market.
* Ensure campaigns are properly targeted and data‑driven through smart use of segmentation, dynamic content, and testing.
* Support the B2B Content & Comms Manager in the National Marketing team.
Content Creation & Copywriting (30%)
* Write, proof, and edit clear, engaging CRM copy that reflects Global’s tone of voice and resonates with SME and regional advertisers.
* Work with the Manager to develop creative assets, liaising with designers or using templates to produce visually strong, on‑brand emails.
* Adapt messaging to align with campaign objectives, sector priorities, and audience insights.
Reporting & Continuous Improvement (20%)
* Track and report on campaign performance, providing actionable insights to improve engagement and conversion.
* Help maintain data quality and segmentation within Salesforce, ensuring accuracy and consistency.
* Stay up to date on CRM best practice, testing opportunities, and marketing automation trends, including testing AI to improve efficiency and engagement.
What You’ll Love About This Role
* Think Big: Be part of a brand‑new team shaping how Global communicates with thousands of advertisers.
* Own It: Take responsibility for delivering polished, high‑quality CRM campaigns that make an impact.
* Keep it Simple: Turn data and creative ideas into clear, effective communications that drive results.
* Better Together: Collaborate daily with your line Manager and colleagues across Marketing, Local Sales, and Tech to deliver great work.
What Success Looks Like
* Delivered multiple CRM campaigns with precision and creativity.
* Developed engaging content and email templates that elevate Global’s B2B communications.
* Improved campaign performance through testing and reporting.
* Built confidence using Salesforce Marketing Cloud and Pardot.
What You’ll Need
* Hands‑on Campaign Experience: Comfortable building, scheduling, and testing CRM campaigns, ideally using Salesforce Marketing Cloud, Pardot or similar platforms.
* Strong Content Skills: Able to write concise, engaging, and commercially focused content, with a creative eye for visuals and layout.
* Detail‑Oriented & Organised: Excellent at managing multiple projects and meeting deadlines.
* Collaborative & Eager to Learn: A self‑starter who works well with others and keen to grow in CRM and marketing automation.
* Data‑Savvy: Understands segmentation, targeting, and how to use insights to drive improvement. Confident using data and reporting tools to evaluate performance.
Job Details
* Seniority level: Entry level
* Employment type: Full‑time
* Job function: Business Development and Sales
* Industries: Broadcast Media Production and Distribution
* Location: Manchester, United Kingdom
* Application deadline: 14 November 2025
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