Paid Media Executive - Marketplaces role at Protein Works
Overview
We’re looking for a performance-driven PPC Executive to join our growing paid media team. You’ll work closely with our Performance Marketing Tribe, Commercial and Brand services. Our campaigns are a mix of critical BAU activity and product-led strategies that leverage both paid search and paid social across multiple markets. This role is ideal for someone who’s looking to grow their career in paid media, take ownership of our Amazon Ad accounts, and work with an ambitious team in a high-performance environment.
What you'll be doing
* Campaign Optimisation: Continuously analyse and optimise performance across Amazon to drive measurable results.
* Performance Analysis: Dive into campaign data, pulling insights from various sources to identify opportunities and craft strategic solutions.
* Internal Communication: Present campaign performance and insights internally and occasionally on client-facing calls.
* Idea Generation: Propose innovative ad strategies, creative formats, and testing ideas. Our clients value fresh thinking and experimentation.
* Campaign & Ad Builds: Execute ad plans and build campaigns directly in-platform.
* Audience & Keyword Research: Conduct research into audience behaviours and uncover new keyword opportunities to support campaign expansion.
* Policy Issue Resolution: Troubleshoot and resolve ad disapprovals or policy issues.
* Reporting & Commentary: Deliver weekly/monthly reports with insightful performance commentary.
* Negative Keyword & Competitor Analysis: Manage keyword lists and run competitor audits to find keyword gaps and improve campaign efficiency.
* Bid & Budget Management: Assist in making bid adjustments and weekly spend checks to ensure performance and budget alignment.
* Ad Copy & Creative Support: Write persuasive ad copy and collaborate on creative assets that convert.
* Geo & Placement Analysis: Use location and placement data to optimise ad delivery and engagement.
Candidate Requirements
* At least one year in a role where Paid Media was your primary responsibility
* Proficient in managing and optimising paid social and paid search campaigns across platforms including Amazon Ads, Google, Microsoft, Meta
* Highly organised, with strong written and verbal communication skills and a love of working with people
* Strong analytical skills and attention to detail, with a basic understanding of digital marketing principles
* Proficiency in the Google Suite (Sheets, Docs, Slides)
* Willingness to learn and grow in digital marketing
Core Behaviours
* Pace: Speed is a key driver of growth and momentum.
* Communication: Collaboration and clear communication are essential.
* Trust: Do what you say you’ll do and help others when needed.
* Transparency: Communicate openly and remove unnecessary barriers.
* Challenge: Be comfortable with stepping outside comfort zones and testing new ideas.
* Learn: Foster experimentation and continuous improvement.
* 360 Management: Lead across levels and collaborate with others.
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
Industries
* Food and Beverage Manufacturing
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