Business Insight (BI) Analyst
Location: Head Office –
Morton-in-the-Marsh
About Barons Eden
At Barons Eden, we believe
exceptional experiences are created through a combination of great people,
beautiful environments, and smart decision-making. As a leading spa and
wellness group, we are committed to delivering outstanding guest experiences
while continuously improving how our business operates.
Data plays a vital role in helping
us understand our guests, optimise performance, and make informed decisions
that shape the future of our business. We are now looking for a Business
Insight (BI) Analyst to join our Head Office team and help turn data into
meaningful insights that support growth across the group.
The Role
The Business Insight (BI) Analyst
plays a key role in supporting data-driven decision making across Barons Eden.
You will work closely with teams across the business to deliver clear insights,
maintain reporting systems, and support operational and strategic initiatives.
This role combines technical
expertise with commercial understanding, helping leaders make informed
decisions that enhance guest experience, improve operational efficiency, and
drive revenue performance.
Key Responsibilities
Data Analysis & Reporting
* Designing, developing, and maintaining executive
dashboards and operational reports
* Monitoring and analysing key performance indicators
(KPIs) including revenue, utilisation, and customer behaviour
* Providing ad-hoc analysis to support both strategic
and day-to-day operational decisions
Functional Systems Support
* Acting as the primary point of contact for
reporting and analytics system support
* Troubleshooting reporting and data issues within
operational systems
* Collaborating with internal teams to improve system
functionality and reporting capability
* Ensuring data integrity, consistency, and
governance across platforms
Business Performance
Optimisation
* Identifying trends and opportunities to improve
scheduling efficiency and therapist productivity
* Supporting pricing strategies and promotional
campaigns with data-driven insights
* Analysing key metrics relating to customer
segmentation, retention, and lifetime value
* Recommending operational improvements based on
analytical findings
Stakeholder Collaboration &
Training
* Working closely with directors and department heads
to understand reporting needs
* Presenting insights to leadership in a clear and
actionable format
* Training teams on dashboard usage and data
interpretation
* Helping promote a data-driven culture across the
organisation
What We’re Looking For
Core Competencies
* Have excellent analytical thinking and
problem-solving skills
* Have the ability to translate complex data into
clear insights
* Have experience supporting systems and
troubleshooting data issues
* Have excellent stakeholder engagement and
collaboration skills
* Have a high attention to detail and data accuracy
* Have a mindset focused on continuous improvement
Required Experience
* Have experience in a Business Intelligence or Data
Analytics role
* Have advanced Excel skills
* Have experience with:
o Power BI (DAX / M language)
o SQL / SSMS
o Microsoft Fabric
* Have experience supporting operational systems and
end users
* Have excellent communication and presentation
skills
Preferred Experience
* Hold a degree in Business Analytics, Information
Systems, Data Science or a related field
* Have experience with:
o Git
o API integrations
o Power Automate
* Have programming knowledge such as:
o Python
o VBA / VBS
* Have experience in spa, hospitality, wellness, or
service-based industries
* Be familiar with CRM systems and booking platforms
* Have knowledge of data warehousing or data
engineering concepts
Additional Information
* Full-Time position working 5 days per week
(Monday-Friday)
* 40 hours per week
* Interview process: Video screening, 1st
and 2nd stage interviews face-to-face on site
* Applicants must already have the legal right to
work in the UK. Please note that visa sponsorship is not available for this
role now or in the future
Benefits
* Competitive salary
* Complimentary Spa Day on work anniversaries at any
of our company spas
* Coffee, tea and snacks from our kitchen
* Access to the Employee Assistance Program
* 30% discount on overnight stays and spa days
* Discounts on food, drink and retail across our
venues
* Pension scheme
* Free Parking
* Refer-a-Friend scheme
* Excellent Induction and training programme
* Perkbox Online benefits and discounts
* On-line Doctor support (appointments/prescriptions)
* A fun, supportive and inclusive work environment
with loads of development opportunities
Why Join Barons Eden?
At Barons Eden, we pride ourselves on creating a supportive and
inspiring environment where our people can thrive. This is an opportunity to
play a key role in shaping how data informs decision-making across a growing
business.
You will work alongside passionate teams who are committed to delivering
exceptional experiences for our guests while continuously evolving how we
operate.