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Company overview
Asahi Europe & International is a premium scale brewery group headquartered in Prague with operations spanning Czech, Slovakia, Poland, UK, Romania, Hungary, Netherlands, and Italy with exports to over 90 countries. With over 128 years of history, our portfolio includes premium local and international brands including Peroni, Grolsch, Pilsner Urquell, Tyskie, Dreher, Kozel, and Japan's most well-known beer Asahi Super Dry. With 15 world class breweries and around 10,000 people, we leverage our scale, our heritage, our brands as well as the capability and passion of our people to accelerate growth and the development of the category both locally and abroad.
Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including Meantime, Fuller's London Pride and Cornish Orchards in addition to our International portfolio. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit
Functional Overview
The Insight department plays a critical, central role in shaping strategic and operational decision‑making for the UK business. By delivering robust, future‑focused consumer, shopper, trade and market knowledge, the team ensures that all choices — from brand strategy to commercial execution — are grounded in evidence-based understanding. Our ultimate objective is to enable sustainable and profitable revenue and share growth in line with the long‑term AEI vision.
Operating as part of the broader Strategy, Planning & Insight function at AEI, the Insight team owns and leads the UK Insights agenda. We work in close partnership with UK commercial functions — Marketing, Sales, PRGM and Category — and are positioned as a core, high‑impact pillar of the AUK Marketing Function. Leveraging a wide array of methodologies, tools and data sources, the team transforms information into meaningful, actionable insight that drives competitive advantage and accelerates business growth.
Our purpose is to be trusted business partners who ensure that consumer, shopper, trade and market knowledge sits at the heart of strategy, planning and decision‑making. We bring to life meaningful data connections with a forward‑looking approach, ensuring the business acts with confidence, clarity and consumer‑centricity.
Core Functional Responsibilities
1. Enable faster, simpler and more effective decision‑making by embedding high‑quality insight at every stage of UK business strategy and execution.
2. Implement best‑practice research methodologies to ensure insight integrity, consistency and value across all local teams and touchpoints.
3. Lead and manage a portfolio of insight projects and initiatives, delivering timely, actionable outputs that influence brand, category and commercial outcomes.
4. Drive insight integration into the 3‑Year Planning cycle, shaping long‑term strategy through cross‑functional collaboration and evidence‑based foresight.
5. Act as a central engine for growth, ensuring insight serves as a catalyst for strategic clarity, brand direction, commercial prioritisation and future opportunity identification.
Qualification Criteria
* At least 4+ years experiences in Insight analysis in a mid/senior position
* At least 3+ years of managerial or projects leadership experience
* Experience of working with marketing departments to shape the insight agenda
* Good understanding of fundamental commercial processes and roles
* Experiences with cross-functional teams cooperation & support provided across an organization
* Experiences of managing insight projects end to end
Accountabilities & Deliverables
1. Insight Leadership & Knowledge Management
* Lead the formulation, integration and communication of consumer insight to deliver effective, robust and consistent decision‑making across AUK brands.
* Provide insight‑driven knowledge aligned with the business cycle and commercial strategy development processes.
* Be the go‑to expert for consumer insight within the business—ensuring market knowledge is shared promptly, clearly understood, and acted upon by stakeholders.
* Lead implementation of consumer insight methodologies, processes and tools to drive effective knowledge management and high‑quality data usage.
2. Brand Health, Tracking & Analytics
* Manage the brand health tracking programme and social media analytics, ensuring key findings flow into the appropriate decision‑making forums.
* Proactively identify opportunities, emerging trends and risks through continuous trend monitoring and data analysis—translating findings into clear, actionable insights.
* Deliver regional consistency and best practice in research approaches, especially for tracking, comms development, and creative testing.
3. Strategic Business Planning & Decision Support
* Provide strong consumer insight inputs into the 3‑Year Mid‑Term Planning process, ensuring consumer, shopper and macro trends inform long‑range thinking.
* Support excellence in business, brand and channel IAP planning, ensuring consumer insight shapes decisions about where to play and how to win.
* Act as a key consultant in core decision‑making forums, translating complex insight into strategic implications for brand and commercial teams.
4. Innovation & Portfolio Development
* Support the innovation agenda with insights from concept testing, product testing and in‑depth consumer understanding.
* Collaborate effectively with Group Insights to strengthen the innovation pipeline and ensure development work reflects regional best practices.
* Contribute insight to the development of local innovations, ensuring they meet consumer needs and align with category opportunities.
5. Capability Building & Consumer Closeness
* Deliver a capability programme for the AUK marketing community to enhance understanding and application of consumer insights.
* Champion and increase the usage of insight tools, platforms and resources across commercial teams through ongoing training and communication.
* Develop and lead a consumer closeness programme, embedding direct consumer understanding into routines and ways of working.
Insight Manager core competencies
1. Insight Project Management
Skilled in designing, commissioning and managing research projects end‑to‑end, ensuring clarity of briefs, strong supplier management and high‑quality outputs.
2. Analytical & Data Interpretation Excellence
Able to interpret complex datasets, integrate multiple sources and extract meaningful findings that drive business clarity.
3. Insight Creation & Sense‑Making
Connects the dots across diverse data to generate actionable, business‑relevant insights that address real commercial challenges.
4. Strategic Thinking & Prioritisation
Translates insight into strategic recommendations, identifies priorities and shapes long‑range planning with clear commercial impact.
5. Storytelling & Narrative Development
Crafts compelling, concise and audience‑relevant stories that bring insights to life and influence decision‑making.
6. Influencing & Stakeholder Leadership
Builds strong relationships, challenges constructively and drives action by inspiring confidence in insight‑led recommendations.
7. Consumer, Shopper & Customer Empathy
Demonstrates deep understanding of human motivations and behaviours, bringing real‑world experiences into the organisation.
8. Commercial Acumen
Understands brand, category and market dynamics, ensuring insights support profitable and sustainable growth.
9. Research & Methodology Mastery
Selects and applies appropriate qualitative, quantitative and emerging methodologies, ensuring best practice in research design.
10. Systems, Tools & Technology Fluency
Competent in using insight platforms, analytics tools and digital applications to accelerate analysis and decision‑making.
11. Curiosity, Courage & Thought Leadership
Brings intellectual curiosity, resilience and the confidence to offer fresh perspectives and provoke stronger strategic thinking.
12. Collaboration & Cross‑Functional Partnership
Works seamlessly with marketing, category, sales and commercial teams to embed insight at the centre of decision‑making.
Why Join Us?
At Asahi Europe & International, you'll play a key role in shaping how supply planning is executed across a complex, multi-country organization. You'll work at the intersection of strategy, analytics, and operations—driving tangible improvements in service, efficiency, and decision-making.
This is a great opportunity to influence regional standards, build future-ready planning capabilities, and make a real impact on how one of the world's leading brewing groups operates.
Diversity & Inclusion Statement
We are committed to creating an inclusive environment where everyone can thrive. At Asahi Europe & International, we believe you can Shine As You Are — and we celebrate the individuality that makes our teams stronger.