Role Drive thermal storage sales growth through UK merchant and partner network Establish forecasting visibility across merchant partners Transform transactional merchant relationships into strategic partnerships Key duties and tasks Merchant Relationship Management Build strategic relationships with key decision makers at major merchants Conduct regular business reviews with top-tier merchants Develop merchant-specific business plans and joint go-to-market strategies Negotiate partnership terms, pricing agreements, performance commitments Channel Strategy Develop UK merchant channel strategy aligned with growth objectives Identify, evaluate, onboard new high-potential merchant partners Establish channel agreements, pricing structures, performance metrics Sales Enablement Create sales training programs for merchant/ installers Develop merchant/installer sales tools, product guides, competitive materials Establish joint sales activities and co-selling opportunities Forecasting & Pipeline Implement systematic forecasting processes across merchant network Establish monthly/quarterly business review cycles with partners Track merchant sales performance, pipeline development, market trends Align direct and channel sales with internal team Marketing Support Develop channel marketing programs to drive end-user demand Coordinate trade shows and joint marketing activities Establish lead sharing processes between direct sales and merchants Performance Management Monitor channel performance metrics: revenue, margin, growth rates Establish KPIs and performance benchmarks for partners Provide performance feedback and improvement recommendations Identify underperforming partnerships and develop improvement strategies Create competitive analysis from channel insights Requirements Experience * Minimum 5 years proven channel/partner management in B2B sales * Track record growing revenue through indirect channels * Experience managing merchant networks, distributors, or dealer channels * Forecasting and pipeline management with channel partners Sales Skills * Strong consultative selling and solution-oriented approach * Complex B2B sales cycles with multiple stakeholders * Negotiation expertise for partnership agreements Industry Knowledge * HVAC or building services industry experience preferred * Understanding construction supply chain and merchant/distributor models Leadership & Communication * Strong presentation and training skills for merchant education * Relationship building with senior decision makers Desirable * Low-carbon technology or renewable energy sector background * Social housing or public sector sales experience * Technical sales with engineered products * Channel program development and partner incentive design * Multi-tier channel management experience * New market development and territory expansion * Engineering or technical qualification in relevant field Success metrics * Channel revenue growth vs targets * Forecast accuracy improvement across merchant network * Number of active merchant partners and performance tiers * Merchant satisfaction scores and retention rates * Pipeline visibility and conversion rate improvements * Strategic partnership depth and collaboration levels Our Referral Incentive: Due to the high amount of interest that we receive for each of our roles unfortunately we cannot respond to each application individually, therefore if you do not hear back from us you have not been shortlisted for this role. Please continue to check our website for any other roles which may be of interest. We offer a £500 referral if you introduce someone we place - see our website for details We regret that this client is not prepared to sponsor work permit or work permit transfer applications. Candidates must be able to prove their eligibility to work in the UK