Job Title Analyst - SEO (Search Engine Optimisation), Experience & Analytics Department Client & Marketing Services-BG-UK Overview of Department The Experience & Analytics Team maximises the potential of BG's public content by applying UX Research and Design best practise, SEO and AIO, and by applying learnings from user data and testing. Purpose of Role Sitting within Experience & Analytics team, our SEO Function is responsible for ensuring our digital content is as visible as possible to search engines, and that we appear for all the key terms and in all the search results most relevant to our business. This role requires a genuine passion for marketing, content, and the technical details that drive digital content performance. It carries responsibility for optimising our websites in order to constantly improve our search rankings, and will require a good knowledge of on-page, technical, and off-page SEO, and the opportunity to make a meaningful and valuable impact across both Baillie Gifford and Scottish Mortgage websites. Responsibilities SEO Strategy Development: Support the development and execution of comprehensive SEO strategies, including on-page, off-page, and technical SEO, to enhance organic search visibility and drive website traffic. Cross-Functional Collaboration: Work with cross-functional teams to ensure SEO strategies align with wider marketing and business objectives. Content Optimisation: Optimise website content, including landing pages, for targeted keywords and phrases. Implement on-page SEO best practices, such as conducting keyword research and optimising meta titles, descriptions, headings, and internal linking structures. Performance Monitoring: Monitor and analyse content performance using tools like Google Analytics and Ahrefs. Track key metrics such as organic traffic, keyword rankings, and engagement to measure content effectiveness. Reporting and Analysis: Produce monthly SEO reports, highlighting strengths and weaknesses in performance. Recommend actions based on data analysis. Content Review and Support: Review and support the optimisation of new content according to SEO standards and processes. Provide insights to business stakeholders to inform strategy and enhance performance. Technical SEO Audits: Conduct regular audits to identify technical SEO errors, such as duplicate content, non-canonical URLs, missing HTML tags, and orphaned pages. Collaborate with our developers to address issues and raise support tickets. Paid search advertising: Support paid search advertising by conducting keyword research and optimising copy. Link-Building and Backlink Strategy: Support link-building activities and implement the overall backlink strategy. Competitor Analysis: Conduct competitor analysis to identify and leverage effective SEO strategies and tactics. Industry Trends and Innovation: Stay updated with industry trends, developments, and new techniques. Explore and suggest new SEO techniques, tools, and technologies to optimise organic search performance. Your knowledge and experience: A good knowledge of SEO fundamentals is required, and an understanding of how these integrate with overall marketing strategies. Experience with standard SEO tools such as Ahrefs, Screaming Frog and GSC would be advantageous. Ability to collaborate with various internal teams, gaining valuable insights and experience across different functions. Being open to learning from these teams and applying it to our strategy will be key. A highly analytical mindset with strong data analysis skills who can interpret data to make informed decisions and measure the impact of SEO initiatives. The type of candidate that we're looking for: Your colleagues would describe you as a self-starter, proactive and energetic with the ability to be flexible as needed. You understand the importance of excellent customer service and the experience that comes with it. You have a curious mind and a passion for collaboration and building trust based relationships with ease. You possess proven analytical skills, as well as an excellent attention to detail, with an ability to showcase your work to a high standard, every time. You lead with your relationship building skills and find that collaborating, sharing knowledge and generating ideas comes easily to you. Critical skills: Nurture relationships Adaptability Improvement mindset Systems thinking Team working Closing Date July 7, 2025 At Baillie Gifford we are committed to fostering an inclusive and respectful culture in which each of our colleagues can thrive and develop. We believe that our clients are best served by a diverse workforce with the experiences, ideas and perspectives that this brings. If you are currently working at Baillie Gifford as an employee or contractor please apply to this job from the firm's Workday internal career site.