Great opportunity for a highly capable and detail-driven Paid Media Executive to support the performance marketing function within this high-profile publishing and media company. Working across a portfolio of brands and commercial campaigns and reporting into a digital marketing manager, this is a performance operations role, with a focus on paid platform execution, measurement, optimisation and reporting.
Key responsibilities
1. Build, launch and optimise paid media campaigns across platforms including Meta and Google.
2. Manage bidding strategies, budget allocation and pacing to hit performance targets.
3. Monitor live campaigns, react swiftly to performance shifts and recommend data-driven adjustments.
4. Stay up to date with the latest platform best practices, tools and innovations.
5. Own mid-campaign and end-of-campaign reporting, ensuring insights are client-ready and actionable.
6. Move beyond data extraction to provide interpretation, diagnosis and recommendations.
7. Confidently present results in client-facing reporting and recommendations meetings, translating performance data in a clear, easy to understand way.
8. Keep dashboards accurate, updated and meaningful every week.
9. Conduct regular QA to ensure analytics environments are correctly configured and trustworthy.
...