Senior legacy officer

The Senior Legacy Officer will lead the delivery and development of St Luke’s legacy fundraising programme, taking ownership of one of the hospice’s most critical income streams. Reporting to the Head of Public Fundraising, the role will focus exclusively on growing legacy income through strategic marketing, supporter engagement and stewardship, pipeline development and internal advocacy. The post holder will be responsible for the day-to-day management and continuous improvement of the legacy programme, using insight and best practice to maximise long-term income while delivering an outstanding supporter experience.

What you’ll be doing:

• Leading and developing St Luke’s legacy fundraising programme
• Planning and delivering multi-channel legacy campaigns
• Managing Free Will Writing initiatives and legacy events
• Building strong relationships with legacy supporters, pledgers and professional partners
• Developing engaging supporter journeys and stewardship communications
• Monitoring pipelines, income forecasts and campaign performance
• Acting as an internal advocate for legacy giving across the organisation
• Ensuring all activity complies with fundraising regulations and GDPR

We’re looking for someone who brings:

• Experience in legacy fundraising, direct marketing or supporter led fundraising
• Excellent relationship building and communication skills
• Strong copywriting and storytelling ability
• Confidence using CRM systems, data and reporting tools
• Strong project management and organisational skills
• Sensitivity and empathy when working with donors and bereaved families
• Knowledge of fundraising regulations and data protection requirements
• A relevant fundraising or marketing qualification is desirable but not essential.