This is a pivotal role at a very exciting time for Valentte. We are a fast-growing home fragrance brand with an active and loyal community. This role offers the chance to shape our social media, influencer marketing, and live shopping strategy, including leading the onboarding of Firework to bring shoppable video directly onto our site.
We are looking for a Social Media & Influencer Manager with proven management skills, excellent creative instincts, and the ability to turn strategic vision into a clear roadmap. You'll oversee social, influencer, and live shopping activity - and build a team around you to deliver best-in-class brand storytelling, engagement, and measurable sales impact.
Candidate Profile
* 5+ years' experience in social media and influencer, ideally with consumer/lifestyle/beauty brands.
* Strong management experience — able to mentor and lead, while guiding strategy.
* Excellent creative eye — confident briefing and reviewing visuals, video, and copy.
* Proven experience managing Facebook, Instagram, TikTok, influencer programmes, and live shopping/streaming.
* Data-driven but highly creative, with the ability to translate brand vision into actionable campaigns.
* Confident working in a fast-paced, entrepreneurial environment, with the hunger to make a real impact.
Key Responsibilities
Leadership & Team Management
* Line manage and mentor the current social exec and influencer manager.
* Provide clear direction, guidance, and support — setting priorities, reviewing work, and ensuring the team delivers against strategy and in line with brand storytelling.
* Play a key role in shaping the future team structure as we scale, with the opportunity to recruit and grow the function.
Social Media Strategy & Content
* Own and implement Valentte's social media strategy across Facebook, Instagram, and TikTok, with a view to launching additional channels such as Pinterest.
* Develop content calendars and campaigns aligned with product launches, promotions, and brand values.
* Ensure content is creative, high-quality, and engaging — with a strong focus on video and storytelling.
* Stay ahead of platform trends, testing new formats to maximise reach and engagement.
Influencer Marketing
* Refine and expand Valentte's influencer programme, building relationships with brand-aligned creators (micro–mid-tier).
* Oversee influencer campaign planning, briefs, gifting, contracts, and approvals.
* Ensure influencer campaigns support live shopping, new launches, and always-on brand awareness.
* Track ROI and continuously refine influencer mix and activity.
Live Shopping & Firework
* Lead Valentte's live shopping strategy — currently several events per week — across Meta channels, TikTok, and via Firework on-site.
* Manage the onboarding and integration of Firework, working with e-commerce, UX and creative teams to embed it seamlessly into the customer journey.
* Guide execution: format, scripting, product selection, presentation, and repurposing content post-live.
* Monitor and optimise engagement, conversions, and sales impact from live content.
Reporting & Insights
* Deliver monthly reporting across social, influencer, and live shopping.
* Translate data into actionable insights, providing recommendations to improve performance.
* Present results and roadmap updates to senior leadership.
Measures of Success
Social Media
* Growth of followers and reach across all channels.
* Increase in engagement rate (likes, comments, shares, saves).
* Consistent growth in CTR and conversions from social.
Influencer Marketing
* Expansion of influencer network with brand-fit creators.
* Engagement, reach, and traffic driven by influencer campaigns.
* Positive ROI on influencer spend / gifting, including tracked sales uplift.
Live Shopping
* Growth in live attendance, replay views, and engagement.
* Measurable increase in live-to-purchase conversions.
* Clear integration of live shopping into overall content and sales strategy.
Leadership & Team
* Development and performance of the social exec and influencer manager.
* Clear role definitions and effective teamwork.
* Positive team culture and readiness to scale further.
Valentte Values
* We deeply value individuals who are passionate about crafting exceptional home fragrance experiences that not only delight our customers but also boost our conversion rates.
* We appreciate those who are committed to continuous improvement - always seeking opportunities to enhance the customer journey, streamline processes, optimize systems, and refine our overall strategy.
* Collaboration is at the heart of what we do. We thrive when working together, supporting our channel, design, development, and warehouse teams to deliver outstanding customer experiences efficiently and seamlessly.
* Our team members leave their egos behind and embrace a culture of friendliness, respect, and genuine care - uplifting and supporting one another every step of the way.
Our Environment
We are a grounded, founder-led business fueled by ambitious goals and rapid growth. Every product is crafted and fulfilled from our two facilities in Winsford, Cheshire. Beyond manufacturing and shipping, all of our creative work is handled in-house by a talented team of marketing and creative professionals, ensuring consistency and excellence in everything we do. We're a friendly team who work hard but have fun and achieve greatness
Job Type: Full-time
Pay: £40,000.00-£55,000.00 per year
Application question(s):
* This is not a hybrid role. Are you able to reliably commute to Winsford 5 days a week?
Experience:
* Social media management: 5 years (required)
Language:
* English (required)
Work Location: In person
Reference ID: Valentte_SocialManager