Overview
Category Manager for Bacon & Gammon to support Danish Crown UK’s retail business with data-driven insights and expertise for retail partners and internal NPD teams. The role drives innovation in product and packaging to appeal to modern consumer preferences.
Responsibilities
* Collate data & insights to develop understanding of current and potential bacon and gammon consumer profiles (demographic, lifestyle, usage and attitudes, shopping and consumption behaviour).
* Propose consumer segmentation and archetype mapping to guide strategic decision making around product and packaging development.
* Provide expert, insights-based perspectives on consumer & occasion trends (e.g. convenience or health) impacting bacon & gammon categories and wider MFP category.
* Identify opportunities for modernising gammon (product recipes, cooking formats, packaging formats, etc.) using qualitative and quantitative data.
* Present strategic recommendations internally to NPD / technical / procurement following the Danish Crown innovation pipeline process.
* Present insight-backed strategic propositions to Danish Crown’s valued retail customers for mutually beneficial category growth.
* Prepare and present business cases for necessary CAPEX investment.
* Lead testing of new concepts / recipes / pack formats with consumers, together with the UK Marketing team and/or retailers category team.
Job Requirements
* Category Strategy Development: Develop and execute category strategies that align with Danish Crown UK’s objectives, focusing on growth opportunities within the Bacon & Gammon category.
* Data Analysis and Insights: Use market data, consumer trends, and competitor analysis to identify opportunities and translate insights into actionable strategies.
* Retailer Relationships: Build and maintain strong relationships with retail buyers, presenting category insights and strategic recommendations to drive mutual growth.
* NPD Collaboration: Work with internal NPD teams to guide product and packaging innovation; provide consumer insights and category expertise to influence development decisions.
* Presentation Skills: Deliver compelling presentations to retail buyers and internal senior management to secure CAPEX investment.
* Performance Monitoring: Track category performance against KPIs and implement corrective actions as needed.
Seniority level
* Mid-Senior level
Employment type
* Contract
Job function
* Marketing
Industries
* Marketing Services
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