Internal Sales Manager – CRM & Lead Generation Location: Cardiff (Hybrid) Sector: Security Guarding Salary: £30,000 – £35,000 Bonus Are you a proactive, commercially minded inside sales professional with a passion for lead generation, booking appointments, and driving sales success? We’re working with a fast-growing security services business looking for an Internal Sales Manager to own inside sales, manage CRM performance, and support new business growth. This is a hands-on inside sales role combining outreach, appointments, and HubSpot ownership. The Role You’ll play a key part in the front end of the sales process, acting as the first point of contact for prospective clients and ensuring the CRM supports effective lead generation. Key responsibilities include: * Driving lead generation through research, outbound calls, email, LinkedIn, and telesales activity * Booking and managing qualified appointments from warm and cold leads * Owning HubSpot CRM, ensuring data is accurate, actionable, and driving sales opportunities * Supporting email campaigns, events, and proposal creation * Acting as the first point of contact for early-stage client engagement About You You’ll be confident, organised, and skilled at turning lead generation into booked appointments and closed sales. We’re looking for someone who: * Has a natural ability to engage, build rapport, and influence for inside sales * Comes from a telesales, experienced BDM, or strong customer service background * Is confident using LinkedIn and other tools for lead generation * Has experience using HubSpot or a similar CRM (or wants to become an expert) * Is proactive, energetic, and comfortable picking up the phone to secure appointments * Enjoys converting leads into meaningful sales opportunities through telesales Why Join? * A role with direct impact on lead generation, inside sales, and sales growth * A hybrid position combining inside sales outreach with CRM ownership * Opportunity to grow and develop within a forward-thinking, values-driven business * Autonomy to improve lead generation, influence appointments, and shape strategy * A potential career path to Business Development Manager Success in this role will be measured by: * Quality and volume of booked appointments * Effective lead generation and CRM insights * Strong sales performance and client engagement via telesales * Initiative, creativity, and commercial awareness If you’re looking for a role where your energy, organisation, and inside sales skills will make a real difference, this is a strong opportunity to own lead generation, drive appointments, and influence growth