The purpose of this role is to contribute to the development, execution, and evaluation of the brand and marketing strategy of St Margaret's. You will: Ensure the visual identity of the organisation is first class and consistent, working closely with the Head of Communications to protect the reputation of the hospice and uncover new ways to promote the brand and boost awareness. Manage ongoing and future brand-related projects, producing insight reports to gauge the effectiveness of branding campaigns, and revising and editing creative materials for brand campaigns. Support the Head of Communications in delivering a 360-degree marketing function across all aspects of the St Margaret's brand, including supporting the strategic goals of the hospices income generation, clinical, and support services.
Oversee the development and delivery of effective marketing strategies and tactics as well as campaign management. Line manage the Digital Marketing Coordinator and work with the Retail Marketing Officer to ensure the hospices digital presence is coordinated and achieves maximum impact in pursuit of the hospices wider strategic goals. This is a dynamic role and will require the post holder to work at pace against challenging and competing deadlines to support the delivery of a compelling and impactful brand awareness and marketing programme.