Overview
We have an exciting opportunity for a PR Assistant to join our Global Marketing Team at our Head Office in South Shields. This role will be key in supporting the Global PR Team and manage specific projects related to assist the PR and Marketing Department.
Responsibilities
* Collate and distribute press release and imagery packs and manage image/sample requests from global markets.
* Manage all inbound press requests with the PR student to enhance coverage and ensure the brand is being represented correctly across publications.
* Manage the Global Marketing Calendar with the PR Manager.
* Manage the Global Gifting Calendar, overseen by the PR Manager.
* Manage all free of charge (FOC) orders, ordering products and liaising with sales to order and dispatch products with support of the placement student.
* Manage seasonal lookbooks.
* Manage PR samples, liaising regularly with global PR teams and global agencies.
* Coordinate products for press days/events/fashion shows as requested.
* Oversee, manage and develop the PR student to ensure they complete their daily tasks, including PRU and coverage filing.
Reporting
* Management of weekly global press round up with the support of the PR student.
* Management of the monthly global press report with the support of the PR student.
* Management of seasonal recap reports with the support of the PR student and PR Executive.
* Compilation of PR reports to send to business as required.
Events
* Assist PR team on all aspects of press events including invitations, booking venue, menus, photographers as required.
* Attend press events as required.
* Responsible for producing itineraries for UK/overseas journalists visits and booking hotel, restaurants, taxis and liaising with factory and design regarding requirements for visit.
Other
* Contribute and write articles for Material Matters (internal publication).
* Pull together adhoc presentations and general admin assistance for senior management team.
Requirements / Qualifications
* An interest, passion and understanding of the Barbour brand.
* Experience in visual merchandising planning within a global or multi-market fashion retail environment.
* Industry knowledge - strong understanding of fashion apparel, footwear and accessories, including seasonal trends and consumer behaviour.
* Strong organisational skills with excellent attention to detail and ability to manage multiple projects across global markets.
* Analytical mindset; ability to interpret data to drive VM guidelines and strategy.
* Communication - excellent stakeholder management skills with experience in training and influencing teams.
* Flexibility to travel when needed internationally for VM training, rollouts and store visits.
* A team player who thrives in a fast-paced environment.
* Ability to multitask and manage deadlines effectively.
* A creative thinker with a strong eye for visual aesthetics and commercial appeal.
* Proficient with InDesign, Illustrator, Canva, PowerPoint, Excel, and other VM planning tools, such as mock shop; this is an advantage.
Benefits
* Discretionary company bonus scheme
* Staff discount
* Staff shop
* Healthcare cash plan
* 25 days holiday as standard increasing with length of service plus bank holidays
* Length of service awards
* Access to training and development activities to support your career development
* Free onsite parking
* Subsidised canteen
* Operate hybrid & flexible working
* 4pm finish on a Friday
* Wellbeing support
* Reward & Recognition scheme
* Refer a friend bonus scheme
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