Digital Marketing Executive – Paid Search & Social Media
Hybrid – preferably East Midlands based (1 day per week at our Nottingham office)
Salary of £26,000, pension, life assurance, 33 days holiday (including bank holidays), exclusive company discounts on used car purchases, leasing deals and aftersales services
Reporting to the Paid & Social Media Manager, the Digital Marketing Executive (Paid Search & Social Media) plays a fundamental role with the activation of our digital paid media campaigns and supporting the growth of our group social media channels.
Working alongside numerous stakeholders you’ll support all our consumer facing brands including Stratstone, Evans Halshaw, Quickco and Driveway Vehicle Solutions.
Working hand in hand with our agency partner and supporting our divisional marketing teams, you’ll be the key liaison to help maximise the business return on our paid digital marketing activity, across new car, used car, stock acquisition, aftersales and fleet.
You will also work closely with the Manager to assist with content curation, scheduling, dealer engagement and reporting across our channels.
Your Journey as a Digital Marketing Executive:
* Day to day paid search & social media agency management, including co-ordination of required assets and ensuring SLAs are adhered to.
* Building strong relationships and commercial understanding across the Divisional Marketing teams to effectively communicate business requirements and priorities to our agency partners.
* Understanding paid media campaign types and use cases, including but not limited to Google search, Performance Max, Demand Generation and Paid Social ads
* Attending weekly and quarterly business review meetings with agency partners and following up with necessary actions.
* Effective use of Social Media management platforms to help schedule posts, track performance and maintain active users.
* Day to day supporting the Social Media Manager where necessary.
* Analysing the performance of paid and social media by delving into reports and assessing creative effectiveness to make recommendations to increase returns and grow our brands.
* Providing recommendations to Divisional Marketing teams based on analysis and creation of brand reports assessing effectiveness of paid and social media.
* Working with our Website & E-Commerce team to optimize user journeys and conversion for paid media.
* Developing ways of working to improve message targeting, briefing processes and creative effectiveness of our campaigns and social media content.
* Quality assurance – checking content, links and use of AI for accuracy and FCA compliance across our campaigns and social media channels.
* Helping to evolve our social playbook and understanding policies to ensure governance of our social media channels.
* Conducting research and staying abreast of new developments across paid and social media, both within and outside the automotive sector.
Are You Ready to Embrace the Challenge? We’re looking for someone who has:
* Ideally a recent Graduate with a Business/Marketing/Digital degree level or at least 1 year experience.
* Sound understanding of paid media- in particular focus on Google and Meta as a minimum.
* Highly collaborative, you must be a strong communicator and able to work effectively with others, and to build productive, collaborative relationships across departments and with third parties.
* A passion for all things digital. A strong desire to learn, create, contribute & innovate.
* Highly organised, with an ability to work to deadlines, and to plan and prioritise short and long-term tasks effectively.
* Comfortable in interpreting and analysing data
* An eye for detail and an unrelenting desire for quality; for example, when reviewing advert and social media content.
What we can offer you:
* Enjoy 33 days annual leave (including bank holidays), giving you more time to relax, recharge, and do what you love
* Celebrate your special day with an extra day off on your birthday
* Our industry-leading Family Leave Policies ensure you’re supported when it matters most
* Access a new car through our Salary Sacrifice scheme and enjoy a smarter way to drive
* Take a paid day to volunteer and give back to a cause close to your heart
* We believe in recognising dedication and loyalty, that’s why we celebrate long service milestone anniversaries
* Unlock your potential with tailored training and endless career growth opportunities
* Commute for less with our cycle to work scheme
* Access high street discounts to make the everyday a little more rewarding
* Know someone perfect for Lithia UK? Earn rewards through our internal referral scheme
At Lithia UK, our growth is powered by our people:
As one of the largest automotive retailers globally, we’re passionate about transforming the future of personal transportation and setting new standards for exceptional customer experiences. Our values—Earn Customers for Life, Improve Constantly, Take Personal Ownership, and Have Fun!—fuel everything we do. Join us, and you’ll be part of a team that embraces innovation, champions personal growth, and celebrates success together. If you’re ready to make an impact in an environment that empowers you to drive change, we’d love to have you with us on this journey.
Lithia UK are an equal opportunities employer, and we are proud members of Automotive 30% Club, Diversity in Retail and Inclusive Companies. We welcome all applications regardless of age, race, religion, disability, gender or sexual identity, marital status, socio-economic background or Veteran status. We will also consider qualified applicants with prior criminal convictions, in accordance with the law.
We want your recruitment journey to be unique to you and as accessible as possible. If you need any additional support with your application or have specific requirements at any stage, please let us know via email: UK_resourcing@lithia.com. Our team will be happy to support you throughout every stage of the process.
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