Account Director
£65k salary + uncapped bonus | Hybrid (Manchester, 2 days per week)
At Leadly, we build precision-driven performance marketing and lead generation strategies that deliver measurable growth. Now we’re looking for an Account Director who combines technical marketing knowledge with people leadership; someone who can lead a team of Account Managers, own key client relationships, and ensure our campaigns deliver commercial results.
Your Role: Leadership + Technical Strategy
Team Leadership & People Development
* Lead & mentor and support our team of Account Managers, ensuring they understand not just client relationships, but performance metrics, platform mechanics, and growth strategies.
* Oversee client allocation, delivery standards, workload planning, and performance reviews.
* Act as the senior escalation point for client challenges, team decisions, and campaign performance.
Technical Marketing & Strategy
* Lead strategy across key accounts, translating commercial objectives into measurable performance marketing plans.
* Audit and challenge paid media performance across Google Ads, Meta, Tiktok, ECRM, and lead-gen funnels.
* Ensure best-in-class setup for tracking, attribution, conversion rate optimisation, and data accuracy (GA4, GTM, CRM integrations, API-driven lead flows).
* Use platform data and first-party insights to build strategies that reduce CPL, improve ROAS, and scale revenue.
Client Ownership & Commercial Growth
* Manage a small portfolio of high-value accounts while directing the wider account team.
* Build senior stakeholder relationships and position Leadly as a strategic partner, not just a delivery agency.
* Drive client retention, upsell opportunities, contract renewals, and margin profitability.
Data, Insights & Reporting
* Lead performance reviews and forecast meetings; turning data into commercial decisions.
* Identify trends, risks, and growth opportunities using CRM data, platform dashboards, and attribution reporting.
* Uphold standards for A/B testing, landing page optimisation, funnel performance and automation workflows.
What You’ll Need
* Solid background in performance marketing / digital strategy (paid search, paid social, B2B lead-gen, CRO, or similar).
* Experience managing or mentoring Account Managers or digital marketing teams.
* Strong technical knowledge of platforms (Google Ads, Meta, LinkedIn), tracking(GA4, GTM, pixel setups), and lead funnels.
* Commercially confident: understands profitability, client retention, forecasting, and revenue growth.
* Exceptional communication skills; able to simplify technical marketing insights for clients and energise internal teams.
* Organised, calm under pressure, and proactive in driving forward both clients and people.
Why Join Leadly?
* £65k salary + uncapped performance bonus
* Hybrid: 2 days a week at our Manchester Work.Life office
* Lead, grow, and own the Account Management function
* Structured leadership development & progression planning
* Work From Anywhere policy
* Monthly Good Vibes Day; paid time for learning, wellness or fun
* Extra holiday for long service + birthday off
* Supportive, ambitious culture where ideas and ownership are valued