This role centers on designing and refining screener and demographic questionnaires for a market research study within the financial services sector. The successful candidate will review, develop, and optimize survey questions to ensure they accurately capture participant eligibility and demographic data across various financial industry segments. You will be responsible for implementing survey logic, including appropriate termination points, and ensuring the questionnaire structure aligns with research objectives. The project requires close collaboration with internal stakeholders to deliver a robust and effective survey tool within a tight timeline. There is potential for follow-up work involving further analysis or refinement of the questionnaire.
Deliverables
* Design and structure screener and demographic questions tailored to the financial services industry
* Review and refine existing survey questions for clarity, accuracy, and relevance
* Implement logic flows and termination points to ensure participant eligibility
* Collaborate with project stakeholders to align survey objectives and structure
* Deliver a finalized questionnaire within 2-3 weeks from project commencement
* Provide optional support for follow-up analysis or further refinement as needed
Requirements
* Proven experience in market research, specifically within the financial services sector
* Strong expertise in survey design, including screener and demographic question development
* Proficiency with survey tools and logic implementation
* Ability to analyze and refine questions for clarity and effectiveness
* Excellent attention to detail and organizational skills
* Strong communication skills for effective collaboration with stakeholders
* Availability to deliver within a 2-3 week timeline
* Optional: Experience with follow-up data analysis or survey refinement
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