Purpose of the Role
The Marketing Manager is responsible for leading all aspects of marketing; from strategic planning to hands on delivery. This includes PR, social media strategy, event management, and stakeholder engagement. The role requires exceptional communication skills and a strong ability to drive customer service excellence. We're looking for a self motivated, passionate individual who thrives in a dynamic environment and takes a proactive, hands on approach to every task.
Key Responsibilities Strategy & Planning
* Develop and implement an annual marketing strategy and budget with clear, measurable KPIs.
* Create an annual marketing calendar of events, campaigns, and promotions aligned with strategic objectives.
Budget & Reporting
* Manage the marketing budget effectively and ensure ROI on all campaigns.
* Prepare monthly reports detailing marketing activity, campaign performance, CSR initiatives, and footfall data.
* Present marketing updates at client management meetings on a weekly and monthly basis.
Stakeholder & Tenant Engagement
* Build strong relationships with tenants at both local and head office level to ensure full engagement in marketing activities.
* Issue annual marketing opportunity packs, newsletters, and host regular tenant meetings.
* Act as an ambassador for the scheme, liaising with customers, community groups, local authorities, colleges, and cultural organizations.
Campaign & Event Management
* Plan, coordinate, and deliver the annual events programme, ensuring alignment with objectives and budget.
* Assist with centre events, including occasional evening and weekend work.
* Drive footfall and sales through targeted campaigns and partnerships.
Digital & Media Management
* Oversee social media strategy, content planning, and engagement.
* Manage consumer website and database, ensuring proactive communication and data accuracy.
* Coordinate media buying plans and creative outputs with agencies to meet deadlines.
Agency & Supplier Management
* Manage external agencies and freelance suppliers, ensuring delivery against KPIs and budgets.
* Occasionally produce copy for press releases, creative briefs, and advertising collateral.
PR & Communications
* Manage all PR activity and act as spokesperson in the absence of the Retail Director (media training provided).
* Develop strong relationships with local media and secure new marketing opportunities.
Research & Analysis
* Conduct consumer research and competitor visits to inform marketing strategy.
Team & Compliance
* Work collaboratively with centre management staff and contractors to achieve scheme goals.
* Adhere to Health & Safety policies and procedures as outlined in the manual.
Skills, Knowledge and Experience
Candidates will be required to demonstrate the following:
Essential
* Strong leadership and interpersonal skills; able to manage teams and work independently.
* Proven experience in marketing, PR, social media management, and stakeholder engagement.
* Skilled in tenant liaison and retailer engagement at both local and head office level.
* Excellent written and verbal communication, including press release writing and media pitching.
* Demonstrated ability to generate media coverage across multiple channels.
* Experience managing agencies and multi agency briefs.
* Creative campaign development to drive footfall, sales, and brand awareness.
* Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
* Hands on experience with Facebook/Instagram advertising and email marketing tools (e.g., Mailchimp).
* Advanced design skills using Adobe Photoshop, InDesign, or Illustrator.
* Strong organisational skills with ability to manage workload and deadlines.
* Experience producing high level reports and presentations.
* Confident presenter with excellent communication and relationship building skills.
* Flexible approach to working hours, including evenings/weekends when required.
* Degree level qualification in Marketing or PR (or equivalent experience).
* Understanding of customer service excellence and complaint handling.
* Awareness of Health & Safety and Data Protection legislation, including event crisis management.
Desirable
* Awareness of Health & Safety and Data Protection legislation, including event crisis management.
* Charismatic and approachable personality with strong relationship building ability.
* Familiarity with free design tools such as Canva.
* Experience using social media management platforms (e.g., Sprout Social).
* Operational experience within retail, leisure, or similar environments.
Working Hours - 40hrs
Please see our Benefits Booklet for more information.