Job Description
1. Lead the North American communications strategy and execution working closely with the Executive leadership team in the region as well as global leaders to ensure alignment of global strategy within the region
2. Drive the global corporate identity driving a strong corporate global brand within the region
3. Analyze brand positioning and consumer insights across the global to shape and communicate the overall vision
4. Define and execute the internal and external communications strategies
5. Create and execute a annual communications budget
6. Oversee and execute the overall internal communications strategy pertaining to corporate initiatives, content creation, intranet, social media, etc.
7. Manage and maintain all public relations strategy and activities
8. Act as the primary spokesperson and media relations person ensuring positive relationships with journalists, industry analysts and other stakeholders
9. Manag all marketing activities and execution including but not limited to global tradeshows, messaging, sales enablement, customer presentations, marketing collateral, corporate website, etc.
10. Support and drive communications pertaining to the global sustainability goals and initiatives