Location: Manchester
Type: Permanent
Industry: Ladieswear
Job Ref: TGN5463
The Role
We’re looking for a Marketing Manager to own and grow the entire marketing function for a modern multi‑brand fashion house designing, developing and scaling global apparel, footwear and accessories brands.
A modern multi‑brand fashion house designing, developing and scaling global apparel, footwear and accessories brands.
You’ll lead a crew across Creative, Social & Affiliates, PR, and agency partners, making sure every touchpoint feels aligned, on‑brand, and built to move the needle.
This is a strategic, hands‑on role inside a brand that’s scaling fast across international markets. The right person is a sharp, culture‑led marketer who can build and execute a global strategy across all consumer touchpoints, with a strong commercial mindset and deep understanding of key retail accounts.
You’ll own the marketing calendar, budgets, and cross‑functional alignment — driving the brand’s vision, story, and growth across digital and IRL while developing a small, ambitious team hungry to make noise on a global stage.
Key responsibilities
* Build and execute a full‑funnel marketing strategy across brand, digital, community, and e‑commerce, keeping the streetwear consumer at the centre of every decision.
* Lead, mentor, and inspire a multidisciplinary marketing team spanning Performance, Social & Affiliates, and Creative, creating space for big ideas and sharp execution.
* Set clear KPIs, budgets, and priorities that drive sustainable growth while strengthening brand heat and equity.
* Turn brand vision into bold, actionable campaigns and initiatives that show up consistently across all markets and platforms.
* Make sure every move in marketing ladders up to wider business and commercial goals, from brand awareness to sell‑through.
* Partner with the Creative Lead on campaign direction, launches, and content, ensuring everything looks and feels unmistakably on brand.
* Guard the brand’s visual identity and storytelling, keeping the output sharp, consistent, and culturally relevant.
* Champion a culture of creativity, experimentation, and test‑and‑learn thinking across the team.
* Keep authenticity at the core of everything, rooted in real streetwear culture rather than trends for trend’s sake.
* Lead social, community, and affiliate strategies that reflect brand values and build long‑term loyalty.
* Scale community and creator programs, nurturing relationships with athletes, ambassadors, creators, and partners who genuinely align with the brand.
* Drive regional activations across key markets (UK, EU, North America), adapting tone and tactics while staying true to the brand.
* Work closely with Product, E‑commerce, and Operations to power product launches, seasonal drops, and key merchandising moments.
* Own marketing calendars, campaign planning, and brand activations across the business end‑to‑end.
Experience
* 6–10+ years’ marketing experience, ideally in streetwear, fashion, or culture‑led consumer brands.
* Deep feel for culture, trends, and audience behaviour, you understand what moves the community and what doesn’t.
* Proven track record leading and growing multidisciplinary marketing teams.
* Strong grasp of both brand and performance marketing, and how they work together across the funnel.
* Experience concepting and delivering standout campaigns, content strategies, and brand narratives.
* Confident using data, analytics, and insight to refine strategy and measure impact, without losing the creative edge.
* Comfortable in a fast‑paced, entrepreneurial environment where things move quickly and ownership is key.
* Visionary and hands‑on, you can set the direction, then roll up your sleeves to make it happen.
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