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Digital marketing manager - software

St Johns
Cameron Pink
Digital marketing manager
£50,000 - £60,000 a year
Posted: 7 July
Offer description

We're exclusively partnering a fast-growing, purpose-led tech company — the UK’s leading provider of AI-powered Digital Experience Platforms for Social Housing and the NHS. Profitable, employee-owned, and mission-driven, they’ve helped over 100 organisations deliver exceptional digital experiences for both customers and employees. As the business continues to scale, they’re now looking for a Digital Marketing Manager. This is a hands-on role for a commercially focused marketer ready to take full ownership of marketing activity — with a strong emphasis on lead generation, digital performance, and online visibility. The role reports directly to the Founder and offers a defined route to Head of Marketing and beyond. What you’ll be responsible for: * Owning the full digital funnel and delivering qualified leads to the sales team * Managing outbound campaigns including email, webinars, and in-person events * Planning and promoting webinars and seminars to support lead gen and brand awareness * Leading Account-Based Marketing initiatives in collaboration with the sales team * Creating and sharing case studies, win stories, and customer success content * Managing PR activity and relationships with external media and partners * Reporting on campaign performance, pipeline health, and ROI to inform future activity * Owning the website and social media channels, with a focus on engagement and SEO * Running campaigns using tools like HubSpot, Salesforce, and LinkedIn Campaign Manager * Collaborating with Sales, Product, and Customer Solutions to ensure aligned messaging * Keeping a close eye on competitor activity and market trends What you’ll bring: * Experience in B2B software or SaaS marketing — either agency-side or in-house * A proven ability to run digital campaigns that generate real business results * Confidence using HubSpot, with working knowledge of Salesforce and LinkedIn Ads * Strong copywriting skills for email, blog, and social content * A proactive, data-led mindset with a willingness to test, learn, and iterate * Ability to work independently, while being a collaborative team player * An understanding of design basics or experience working with designers on assets What’s on offer: * £50,000–£60,000 salary depending on experience * Hybrid working – 3 days per week in the Woking office * Entry into the employee share scheme after 2 years * Clear path to Head of Marketing with long-term potential to grow into a CMO role * The opportunity to build and lead the marketing function as the company scales * Meaningful work with a strong social mission, supporting public sector organisations * A collaborative, values-led culture where your voice and impact will matter If you're a hands-on marketer ready to take ownership and help shape the future of a growing, impactful tech company, we’d love to hear from you. Apply now

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