Are you a paid media specialist with a passion for driving conversions and maximi s ing ROAS while sipping your morning coffee? If you live and breathe marketing optimi s ation, we want you on our team. Join our dynamic performance and innovation squad where your drive can thrive, delivering top results and ROI for our esteemed clients. As our p erformance m arketing PPC s pecialist, you'll manage diverse paid media campaigns, with a laser focus on Google and Meta platforms. Your keen analytical skills will drive the creation of insightful reports and dashboards utili s ing tools like Google Data Studio, ensuring transparent communication of results and actionable recommendations. Staying on top of the latest paid media trends and technologies, you'll swiftly implement innovations to elevate client campaigns. Your expertise will extend to providing meticulous media forecasting, aligning client objectives with tangible outcomes, whether it's revenue growth, brand awareness, or lead generation. Join us in reshaping the digital landscape through constant optimi s ation and relentless pursuit of performance excellence More about the role Performance-driven mindset Youll possess a strong commitment to enhancing performance metrics, including ROI, conversion rates, and ROAS (Return on Ad Spend). This role underscores the pivotal responsibility of optimi s ing campaigns consistently to deliver optimal outcomes for our clients. Technical proficiency Youll have significant technical knowledge in overseeing PPC campaigns, showcasingpaid marketing performance in platforms like Google Ads and Meta Ads (formerly Facebook Ads). Youll have experience utilising analytics tools such as GA4 and Data Studio for comprehensive tracking and reporting of campaign performance. Client communication and strategy Youll demonstratestrong communication skills in liaising with clients, understanding their objectives, and translating them into actionable PPC strategies. Youllshowcase the ability to provide insightful recommendations based on data analysis and industry trends to enhance clients' digital marketing efforts and deliver measurable outcomes. Requirements: Minimum 3 years experience as a PPC Manager or similar role. In-depth knowledge of paid media techniques, and best practices. Proficiency in PPC tools such as Google A ds, Google A nalytics, Data Studio, etc. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Excellent communication and collaboration skills with the ability to work effectively in a dynamic team environment. Results-driven mindset with a passion for staying updated on industry trends and emerging technologies. More about Fluid Fluid is one of the Midlands leading independent agencies, with an award-winning team of 50 creatives, designers, developers, artists, digital marketers and relationship managers. We work with clients that value a brand-first full-service approach, forging long-term partnerships that change the face of their business.Our client base is broad and diverse, from global distributors, to building societies, rail operators, formula one teams, retirement villages, community energy pioneers. Fluids stunning studio HQ sits in Darley Abbey Mills, a world heritage site just seconds from Darley Park, the River Derwent, and a collection of independent cafes, bars and wineries.Weve always believed in the power of ideas. And weve always wanted people to feel comfortable and happy being able to express their individual creativity and passion. Benefits include: We have a workplace wellbeing programme. We offer flexible / blended working options in a hybrid role. We offer free gym membership in Darley Abbey. We offer free Bupa health insurance. We provide free social events and team trips. We offer an annual personal development budget. We provide free car parking to team members. We host weekly Fluid Fit exercise classes.