Main duties of the job
As a Sales Coach, you will play a pivotal role in increasing occupancy across Barchester Healthcare services by delivering high‑quality learning solutions that strengthen sales capability at every stage of the customer journey. The role includes:
* Immerse in enquiry‑to‑admission practices and results.
* Conduct training needs analysis to identify gaps and propose commercially focused programmes.
* Identify key conversion points and build learning that maximises occupancy.
* Review mystery shopping and insight data to shape performance‑boosting interventions.
* Support new builds and refurbished homes to achieve rapid commercial success.
* Become fully versed in Customer Experience, Resident Experience and Life Enrichment to spot missed opportunities.
* Create a suite of training materials aligned to Barchester's brand and L&D framework.
* Develop structured learning that enhances both technical knowledge and sales skill.
* Use a wide range of learning methodologies to deliver impactful, innovative training.
* Offer blended delivery – digital, face‑to‑face, in‑home coaching and more.
* Travel nationally to deliver learning where it is needed most.
* Build effective learning environments with the right tools and systems.
* Prepare and deliver high‑quality sessions that inspire confidence and capability.
* Implement modules on our Digital Learning Platform and future HRIS.
* Plan and communicate training schedules across homes, regions and divisions.
* Continuously refine and improve training content and delivery.
* Deliver dynamic presentations and coaching that motivate and empower leaders.
* Provide one‑to‑one coaching to strengthen sales confidence and consistency.
* Enhance product knowledge, refine sales processes and ensure consistent messaging.
* Act as a role model for exceptional sales and customer experience behaviours.
* Maintain your own development plan to stay ahead of modern sales techniques.
* Use varied evaluation methods to measure impact and refine learning.
* Work closely with Divisional Sales & Marketing Managers and Regional Directors.
* Collaborate with senior leaders, product and marketing teams to support sales growth.
* Maintain an engaging Sales Training area on the Digital Learning Platform.
* Observe practice in homes, report findings and recommend improvements.
* Align with L&D quality assurance to enhance training effectiveness.
* Maintain accurate digital training records aligned to statutory and mandatory requirements.
* Store documentation clearly and consistently.
* Monitor completion rates and provide regular reports to leaders.
* Ensure all supporting e‑learning and system training is completed.
Required qualifications and experience
* Proven experience in L&D with a strong sales and commercial focus.
* Demonstrable success improving performance through learning interventions.
* Experience delivering competency‑based learning and coaching.
* Strong understanding of best‑in‑class sales and customer experience practices.
* Excellent stakeholder management and cross‑functional collaboration.
* Skilled in digital learning and blended delivery.
* Creative, commercially minded and results‑driven.
* Full UK driving licence and willingness to travel nationally.
Rewards package
* Retail and leisure discounts.
* Wellbeing support and Best Doctors Service.
* Opportunity to develop within a hugely supportive team.
Person specification
Strong support for the values of Barchester Healthcare and a passion for helping families make care choices.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and will require a Disclosure and Barring Service check.
Salary expectations
Salary expectations will be discussed at interview stage.
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