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Regional sales manager

Permanent
Regional sales manager
Posted: 6 July
Offer description

Job Description Job Title: Regional Sales Manager Position Type: Full-Time, Permanent Location: Field-Based Travel Required: Yes Job Summary: The Regional Sales Manager will oversee direct-to-consumer sales operations within a designated geographic area, with a focus on premium energy-efficient home improvement products such as windows, extensions, and conservatories. This role involves managing a team of in-home sales consultants, ensuring outstanding customer experiences from initial enquiry through to order, and driving sales performance to meet or exceed regional targets while maintaining healthy profit margins. Key Responsibilities: • Recruit, train, and lead a team of field-based sales consultants to achieve and surpass regional sales goals. • Develop and implement a regional sales strategy focused on in-home consultations, digital leads, and showroom visits. • Monitor team performance, provide coaching where needed, and reward high achievers to maintain motivation and productivity. • Ensure consistent use of a customer-focused, consultative sales process tailored to homeowners' individual needs and budgets. • Collaborate with marketing to optimise lead generation and improve conversion rates, while encouraging and incentivising self-generated business. • Maintain up-to-date knowledge of product offerings, pricing structures, regulatory compliance (including FCA guidelines), and planning and building regulations. • Serve as a regional ambassador for the brand by upholding high standards of professionalism, trust, and service quality in all interactions. • Foster a high-performance culture through regular communication, goal setting, and motivation. Requirements: • Extensive experience in a senior B2C sales role, preferably within the home improvement, glazing, or fenestration sector. • Strong leadership abilities, with proven success in recruiting, developing, and managing sales teams. • Demonstrated ability to consistently exceed individual and team sales targets. • Excellent communication, presentation, and interpersonal skills. • Highly results-oriented and customer-focused, with the ability to perform in a fast-paced, target-driven environment. • Willingness to travel throughout the region; valid UK driving licence required. Desirable Skills: • Experience with both in-home and remote sales consultation methods. • Familiarity with CRM and appointment scheduling software. • Understanding of consumer financing options, planning permission requirements, and installation procedures.

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