2 weeks ago Be among the first 25 applicantsCompany DescriptionWe’re ASOS, the online retailer for fashion lovers all around the world.Company DescriptionWe’re ASOS, the online retailer for fashion lovers all around the world.We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.Job DescriptionThe Director of Fashion Tech will lead the strategic and technical direction of our Fashion Tech capability—spanning the digital tools and platforms that power the design, sourcing, development, and merchandising of fashion products. This role is pivotal in transforming how we create, label, and deliver fashion, from concept to customer, using data, automation, and AI.Key ResponsibilitiesDefine and execute the end-to-end Fashion Tech strategy, aligning with business goals across design, sourcing, merchandising, and sustainability.Lead cross-functional teams to build and scale platforms that support fabric sourcing, sample conditioning, product attribution, and supplier collaboration.Partner with Product, Design, and Data Science to deliver forecasting and pricing tools that optimise decision-making from source to site.Champion innovation in digital product creation, including 3D design, digital sampling, and AI-assisted labelling.Establish success metrics and governance for Fashion Tech delivery, ensuring measurable impact on speed, accuracy, and cost.Act as a change agent—driving cultural and operational transformation across legacy processes and systems.QualificationsAbout YouWe’re looking for a visionary leader with a strong track record in fashion, retail, or consumer tech. You’ll bring:Proven experience leading large-scale digital transformation in fashion or retail tech environments.Deep understanding of product lifecycle systems (e.g. PLM, ERP, Oracle) and how they integrate with design and merchandising workflows.Strong commercial acumen and ability to translate business needs into scalable tech solutions.Experience working with designers, buyers, and sourcing teams to build tools that enhance creativity and efficiency.Familiarity with AI/ML applications in forecasting, pricing, and product attribution.A collaborative leadership style that inspires cross-functional teams and builds trust across disciplines.Ability to operate at both strategic and executional levels—setting vision while rolling up sleeves when needed.Excellent stakeholder management and communication skills, including with C-level executives.A growth mindset and passion for continuous improvement and innovation.Additional InformationBeneFITS’Employee discount (hello ASOS discount!)ASOS Develops (personal development opportunities across the business)Employee sample salesAccess to a huge range of LinkedIn learning materials25 days paid annual leave + an extra celebration day for a special momentDiscretionary bonus schemePrivate medical care schemeFlexible benefits allowance - which you can choose to take as extra cash, or use towards other benefitsWhy take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.Want to find out how we’re tech powered? Check out the ASOS Tech Podcast here https://open.spotify.com/show/6rT4V6N9C7pAXcX60kzzxo. Prefer reading? Check out our ASOS Tech Blog here https://medium.com/asos-techblog.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionInformation TechnologyIndustriesRetailReferrals increase your chances of interviewing at ASOS.com by 2xContinue with Google Continue with GoogleLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 week agoDirector of Engineering, Pre-Opening - St. Regis LondonLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 2 months agoLondon, England, United Kingdom 3 days agoLondon, England, United Kingdom 2 months agoLondon, England, United Kingdom 2 days agoGreater London, England, United Kingdom 6 days agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 2 weeks agoLondon, England, United Kingdom 2 months agoGreater London, England, United Kingdom 1 week agoDirector of Technology & Engineering – Digital Ecommerce Product CompanyLondon, England, United Kingdom 3 weeks agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 day agoCity Of London, England, United Kingdom 4 days agoLondon, England, United Kingdom 2 months agoLondon, England, United Kingdom 5 days agoLondon, England, United Kingdom 23 hours agoDirector of Data Platforms & EngineeringGreater London, England, United Kingdom 2 weeks agoEngineering Director (Relocation to Prague, CZ)London, England, United Kingdom 3 days agoLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 month agoTechnical Director - Mechanical EngineeringLondon, England, United Kingdom 1 day agoDirector of Engineering - One Hyde Park ResidencesLondon, England, United Kingdom 1 week agoLondon, England, United Kingdom 2 weeks agoTechnical Director (Structural Engineering)We’re unlocking community knowledge in a new way. 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