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Senior martech executive

Leicester
Permanent
Posted: 7h ago
Offer description

We are looking for a strategic and technically-minded Senior Martech Executive to join our eCommerce Marketing team. Based from Next Head Office in Enderby, Leicestershire. About the role As the Martech Product Senior Executive, you will report to the Digital Marketing Manager and serve as the Product Owner for our entire Martech and AdTech stack. You will be the primary bridge between Marketing, Data Science, and Engineering, ensuring that our technical capabilities are built to drive high-impact commercial outcomes. In this role, you will transition from simple execution to full product ownership of our marketing technology ecosystem. What youâll take on Product Roadmap & Strategy: Own the long-term vision and roadmap for the Martech stack, prioritising features and integrations based on business value and marketing ROI. Stakeholder Management: Act as the primary liaison between Marketing stakeholders and Technical/Development teams, translating complex business requirements into clear technical user stories. Backlog Prioritisation: Work closely with Tech/Dev stakeholders to manage and prioritise the Martech change request backlog, balancing âkeep the lights onâ maintenance with transformative new features. Solution Design: Design and oversee the development of scalable tracking and data solutions, ensuring alignment with global data structures and privacy standards. Product Lifecycle Management: Manage the end-to-end lifecycle of marketing tools, from initial vendor exploration and proof-of-concept to full-scale implementation and ongoing optimisation. Signal & Data Integrity: Lead the strategy for Pixel/Signal health and Server-to-Server (S2S) integrations to ensure high fidelity data for marketing automation and measurement. Governance & Security: Collaborate with Information Security and Legal to ensure all audience data and third-party integrations comply with evolving privacy regulations. What youâll bring Product Mindset: Proven experience in a Product Management or Product Owner role within a technical marketing environment. Martech Expertise: Deep understanding of the global Martech landscape, specifically the Google Marketing Platform (GMP) suite and advanced tagging ecosystems. Technical Literacy: Comfortable discussing APIs, data schemes and cloud integrations with engineers while explaining their business value to non-technical leaders. Strategic Execution: Strong analytical and project management skills with the ability to manage complex cross-functional work streams.

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