Role and Location
Role: Recruitment Marketing Lead, EMEA
Location: London, 2 - 3 days in the office
Who we are looking for
You are an experienced recruitment marketer with a pioneering spirit who will join our Global Talent Marketing team. You are passionate about creating scalable recruitment marketing strategies that are customized for specific talent segments to create awareness, consideration and interest among the very best active and passive candidates. You are known for being an exceptional partner to your stakeholders and always strive to deliver results that exceed their expectations.
About the role
As part of the Global Marketing team you will report to the Global Head of Talent Marketing and will support our Advisory and Global Workplace Solutions business segments. We hire roles that vary from Brokers to Analysts, Engineers, and Technicians. You will partner with the business, People, Corporate Communications and marketing colleagues to ensure talent - both within the company today and future hires - engages with CBRE in meaningful, distinctive and innovative ways.
What you'll do
* Oversee Recruitment Marketing including strategy development, campaign project management, performance analytics, stakeholder management, and operations
* Create compelling recruitment marketing campaigns to drive awareness, consideration, and conversion (talent community sign ups & apply clicks)
* Manage, localize, and activate Employer Value Proposition (EVP) and its associated creative platform across all content, career channels, touchpoints internally and externally in a relevant, and brand aligned manner.
* Provide high quality consultation, education, and recommendations to a variety of internal stakeholders in need of your help (Talent Acquisition, HR, business leaders, etc.) on critical talent attraction challenges by independently developing solutions, often from a blank sheet of paper
* Maintain a deep macro-understanding of recruiting, talent, and marketing trends with a micro-understanding of what motivates multiple talent segments to choose an employer
What you'll need
* Experience in employer brand/recruitment marketing
* Experience creating recruitment marketing campaigns for roles with limited agency support
* Demonstrated expertise in creating and executing integrated marketing campaigns.
* Ability to communicate clearly, work practically, and do hard things well with speed and urgency.
* Operate effectively in a lean, fluid and evolving team, with a bias for action.
* Exceptional communication skills and the ability to influence and inspire your team and peer groups both verbally and in writing.
* Experience collaborating and working cross functionally in a highly matrixed organization.
* Bachelor's degree
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