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Campaign management analyst - 12 month ftc

Liverpool (Merseyside)
The Very Group
Management analyst
Posted: 1 June
Offer description

About us.

We’re the team behind digital retailer Very. Our purpose, helping families get more out of life, powers everything we do. We want our people to get more out of life too! If you’re high‑performing, ambitious and make the most of every opportunity, we want to hear from you. In return, you’ll enjoy heaps of flexibility, great perks and benefits, and the freedom to be yourself, keep learning and take your career wherever you want it to go.

We love making a difference and you’ll love making it for millions of Very customers.


About the role.

Are you passionate about data‑driven marketing and delivering exceptional customer experiences? As a Campaign Management Analyst at The Very Group, you’ll play a pivotal role in selecting customer and prospect contacts across all channels, ensuring our campaigns are timely, relevant, and impactful.


Key Responsibilities

* Deliver accurate, well‑targeted campaigns, with a focus on automated, event‑driven communications.
* Create and schedule campaign data for over 400 million customer contacts annually.
* Ensure all customer communications comply with data protection legislation, customer preferences and internal suppression criteria.
* Set up campaigns to enable accurate reporting and run validation reports to ensure data accuracy.
* Provide profiling and respond to ad hoc business queries.
* Review and interpret campaign results and recommend changes to improve future campaigns/activity.
* Continuously enhance the selection process to improve business performance.


About you.

* Relevant experience in a direct marketing environment, working with large‑scale databases to create data extracts for multiple channels.
* A degree‑level education or equivalent experience.
* Working knowledge of Unica Campaign or similar CRM tools (desirable).
* Proficiency in SQL coding and basic analytics.
* The ability to translate complex business requirements into actionable data extracts.
* Strong problem‑solving and communication skills.
* Excellent time‑management skills, with the ability to meet tight deadlines.
* A collaborative mindset, working effectively within a team and maintaining strong relationships with internal and external stakeholders.
* A solid understanding of data protection legislation and its impact on marketing activities.


Some of our benefits.

* Flexible, hybrid working model
* Inclusive culture and environment
* £250 flexible benefits allowance to suit your needs
* 27 days holiday plus bank holidays
* Udemy learning access
* Bonus potential (performance and business‑related)
* Up to 25% discount on Very.co.uk
* Matched pension up to 6%
* More benefits available on our career site


Diversity, inclusion and equal opportunities

We’re building a culture of everyday inclusion and welcome applications from anyone who believes they can do the job. We don’t discriminate based on age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. We want our recruitment process to be accessible to everyone. If you need reasonable adjustments to apply, interview, or perform a role, let us know via talentacquisition@theverygroup.com. We’ll be happy to support you.

We’re proud to be a Disability Confident Committed Employer and have nine colleague networks – including DAWN (Disability Awareness at Very) and Think (Neurodiversity at Very) – that help us make Very an even more inclusive place to work.

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