Paid Media Executive
Department: Marketing
Employment Type: Full Time
Location: Trimble Offices, Morley
Description
About the team
Were a passionate team on a mission to make Vintage Cash Cow the go-to destination for giving pre-loved items a new lease of life. As we scale across the UK and internationally, Paid Media is one of our most important growth engines - driving discovery, demand generation, customer acquisition, and full-funnel growth across Google, YouTube, Display, Demand Gen, and emerging paid channels.
Our Growth team combines performance marketing, creative, data, experimentation, and automation to unlock scalable growth. Paid Media plays a critical role in this ecosystem, balancing analytical rigour with creative thinking, audience strategy, and testing to drive efficient growth across multiple markets.
About the role
As a Paid Media Executive, youll support the execution, optimisation, and scaling of our Paid Media activity across multiple markets. Reporting into the Paid Media team, youll primarily focus on Googles broader media ecosystem including YouTube, Demand Gen, Display, Performance Max, audience targeting, and creative-led campaign execution.
This is a highly hands-on role, ideal for someone with a strong analytical mindset and an interest in creative testing, audience strategy, video/display advertising, and performance marketing.
Youll support campaign execution, creative workflows, audience usage, reporting, QA, tracking validation, and optimisation across UK and EU markets. Paid Search/SEM experience is beneficial, but the core focus is broader Paid Media execution and scaling.
You will work closely with Growth, Creative, CRM, Data, and Product teams to ensure campaigns are well structured, creatively strong, efficiently managed, and continuously improving.
As the business expands internationally, this role will also support testing and scaling into additional markets, channels, and Paid Media opportunities over time.
Getting Started
* Support campaign execution: Assist in building, launching, and managing campaigns across YouTube, Demand Gen, Display, Performance Max, and broader Paid Media channels
* Campaign QA: Review campaigns before launch to ensure accuracy across targeting, audiences, budgets, assets, feeds, and tracking
* Audience support: Assist with audience creation, segmentation, first-party audience usage, and targeting strategies
* Creative workflows: Help coordinate creative assets, translations, uploads, and approvals across markets
* Creative briefing support: Assist in briefing creative concepts, hooks, messaging angles, and asset requirements for campaigns
* Performance monitoring: Monitor campaign performance daily and flag anomalies, opportunities, or scaling potential
* Reporting support: Assist in producing performance reports and extracting actionable insights
* Tracking validation: Check conversion tracking, tags, and attribution setup are working correctly
Driving Excellence
* Creative-led testing mindset: Continuously support testing across creatives, hooks, audiences, formats, placements, and campaign structures
* Audience & targeting optimisation: Support the development and refinement of audience strategies across Google and broader Paid Media channels
* Video & Display expansion: Assist in scaling YouTube, Demand Gen, and broader Display activity across markets
* Data-driven thinking: Apply an analytical mindset to identify trends, opportunities, and performance drivers
* AI & automation leverage: Use AI tools and platform automation features to improve workflows, insights, and campaign performance
* Market expansion support: Assist in launching and scaling campaigns across new international markets
* Trend spotting: Stay close to developments across YouTube, Google Ads, AI, creative trends, and digital advertising
* Collaboration: Work closely with Creative, CRM, Data, and Growth teams to align campaign activity with broader business goals
Key Responsibilities
Key Goals & Objectives
* Support the scaling of Paid Media activity across UK, DE, FR, NL, ES, IT and future markets
* Improve campaign execution speed, testing velocity, and optimisation quality
* Strengthen creative testing workflows and audience usage across campaigns
* Contribute towards reducing CPL while maintaining or improving lead quality
* Strengthen tracking reliability and campaign data accuracy
* Support the expansion of YouTube, Demand Gen, Display, and broader Paid Media initiatives
Key Responsibilities
Campaign Execution & Optimisation
* Build, launch, and monitor campaigns across YouTube, Demand Gen, Display, PMax, and broader Paid Media channels
* Ensure campaigns are correctly structured across targeting, audiences, creatives, budgets, and placements
* Maintain high standards of campaign QA and execution accuracy
* Support pacing, optimisation, and testing workflows
Creative & Audience Support
* Assist with creative briefing, asset management, localisation, and creative QA
* Support testing of hooks, messaging, formats, audiences, and creative concepts
* Help identify winning creatives and audience strategies and scale learnings across markets
* Support first-party audience usage and targeting opportunities
Analytics & Performance
* Monitor campaign performance and identify trends or issues
* Support reporting and insight generation across Paid Media channels
* Analyse performance data to identify optimisation opportunities
* Contribute to testing roadmaps and experimentation plans
Tracking & Data Quality
o Validate tracking, conversion actions, tags, and attribution setup
o Troubleshoot tracking issues and elevate where needed
o Support campaign data integrity across platforms and reporting systems
Workflow & Operations
o Support localisation and expansion workflows across markets
o Assist with uploads, campaign changes, QA processes, and operational tasks
o Ensure consistency and accuracy across campaign structures and naming conventions
Projects & Growth Initiatives
o Support wider Paid Media and Growth initiatives
o Assist with market launches and scaling strategies
o Support growth initiatives across YouTube, Demand Gen, Display, and emerging paid channels
Skills, Knowledge and Expertise
Essential Skills & Experience
o Experience in Paid Media, digital advertising, or performance marketing
o Strong analytical mindset with the ability to interpret performance data
o Understanding of creative testing, audience targeting, and campaign optimisation principles
o Attention to detail, especially in campaign setup and QA
o Familiarity with Google Ads, YouTube, Demand Gen, Display, or similar advertising platforms
o Experience working with creatives (video/static) and providing feedback
o Ability to manage multiple tasks and prioritise effectively
o Strong communication and collaboration skills
Nice to Have
o Paid Search / SEM experience
o Experience working across multiple international markets
o Familiarity with GA4, GTM, or tracking/tagging platforms
o Understanding of attribution and data pipelines
o Familiarity with AI tools and automation workflows
o Experience with video-first or creative-led advertising strategies
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