Role Overview
As Marketing Lead – Campaigns, you will take ownership of campaign activity across The PEGroup and its portfolio of connected businesses. You will be responsible for building, executing, and optimising campaigns that drive awareness, generate leads, and support revenue growth.
Your mission is to deliver measurable campaign outcomes that feed directly into the sales pipeline and commercial targets, ensuring that The PEGroup’s marketing function is scalable, data-driven, and collaborative across all brands.
Functional & Behavioural Expectations
* Collaborative Leadership – Champion a one-team approach, working closely with Sales, Operations, and Product to deliver commercial outcomes.
* Agility – Operate effectively in a start-up environment: adaptable, resourceful, and able to prioritise with speed and clarity.
* Process & Accountability – Introduce and maintain clear processes, campaign frameworks, and reporting to ensure accountability and continuous improvement.
* Strategic & Hands-On – Balance strategic planning with execution, willing to get hands-on with campaign and digital activity when needed.
* Supplier & Partner Management – Build strong relationships with agencies, contractors, and technology partners, ensuring high-quality delivery and value for money.
* Innovation & Continuous Learning – Stay on top of emerging marketing trends, tools, and platforms to keep campaigns fresh and effective.
* Ad Hoc Projects – Support business-wide initiatives that increase awareness, credibility, and long-term value, even where outside of traditional campaign activity.
Core Responsibilities
Campaign Strategy & Delivery
* Develop and own the campaign strategy for each brand.
* Implement inbound and outbound campaigns to generate leads.
* Plan and execute digital and non-digital campaigns (PPC, social, email, events).
* Manage the campaign calendar and social media engagement.
* Oversee creation of sales collateral to support campaigns.
* Track and analyse campaign performance using analytics tools.
* Ensure all campaigns are GDPR-compliant and measurable, enabling data-driven decision-making.
Customer Marketing
* Manage customer communication programmes, from onboarding to retention campaigns, ensuring a consistent and engaging experience.
* Collaborate with the wider team to develop case studies, testimonials, and advocacy initiatives.
Website Optimisation for Campaigns
* Work with the Content & Brand Lead to ensure campaign landing pages and digital journeys are optimised for SEO, conversion, and performance.
* Run A/B tests and apply data insights to continually improve campaign outcomes.
Market & Competitor Research
* Conduct competitor and sector research to inform campaigns and targeting.
* Share insights with Sales and other teams to strengthen positioning.
Experience & Skills Required
* Proven track record in campaign marketing, ideally within a B2B or multi-brand environment, with 5–7 years of relevant experience
* Hands-on expertise in digital and non-digital campaign delivery.
* Ability to create, manage, and optimise campaigns to drive commercial growth.
* Strong understanding of campaign tracking and reporting requirements.
* Experience with “test and learn” strategies and optimisation across campaigns.
* Knowledge of channel management, ensuring ROI is maximised.
* Experience with analytics and reporting tools.
* Comfortable in a start-up/scale-up environment – agile, hands-on, and process-driven.
* Strong project management skills with the ability to prioritise and deliver under pressure.
* Strong stakeholder management and ability to collaborate across Sales, Operations, and external partners.
What Success Looks Like
* A steady pipeline of qualified leads across brands.
* Campaigns that generate measurable ROI and support commercial targets.
* Data-driven improvements to campaigns over time.
* Strong collaboration with Content & Brand Lead to ensure alignment across all marketing outputs.
Support & Collaboration
You’ll report directly to the Head of Marketing/CMO and work closely with Sales, Operations, HR, and external freelancers/agencies.
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