Content Designer
Department: Marketing
Location: London Hybrid
Salary: approx. £55,000
Role Summary
We’re looking for a visually driven Content Designer to join our Marketing Team, embedded in a cross-functional sprint team within our SaaS organisation. You’ll be responsible for crafting compelling visual and written content that helps our customers engage, adopt, and succeed with our product.
This role is perfect for a designer who thrives at the intersection of storytelling, brand design, and UX. You’ll collaborate with a sprint team of product managers, CX managers, customer success managers, marketeers and engineers to create beautiful, user-focused content assets—everything from in-app guides and lifecycle emails to visual case studies, onboarding materials, and digital customer campaigns.
Key Responsibilities
* Design and deliver high-impact, customer-facing content that blends strong writing, layout, and visual communication.
* Create engaging assets for every stage of the customer journey, including:
* Onboarding and product education content (e.g., onboarding flows, user guides, visual tutorials)
* In-app messaging, tooltips, and feature announcements
* Email nurture campaigns and lifecycle communications
* Customer stories, testimonials, and advocacy materials (infographics, social cards, PDFs)
* Event and webinar assets (landing pages, promo banners, decks)
* Knowledge base or help center visuals
* Work within a sprint team alongside PMs, UX, engineers, and marketers to contribute to iterative product and campaign development.
* Translate technical or complex product info into simple, elegant, and visually engaging formats.
* Leverage tools like Figma, Canva, Illustrator, or Webflow to design and prototype visual content experiences.
* Use customer data, feedback, and testing results to refine content for clarity and effectiveness.
Qualifications
* 3–5 years of experience as a content designer, visual designer, or marketing designer with strong writing skills—ideally in a SaaS or tech environment.
* A strong portfolio showcasing visually rich, customer-centric content design work (emails, onboarding flows, visuals, presentations, etc.).
* Proficiency in design and layout tools (e.g., Figma, Adobe Creative Suite, Canva, Webflow).
* Working knowledge of UX/UI principles and accessibility best practices.
* Excellent storytelling, writing, and editing skills across formats.
* Experience working in agile or sprint-based environments with cross-functional teams.
* A strategic mindset—you think about content not just as decoration, but as a driver of customer outcomes.
Preferred Qualifications
* Experience in motion graphics or video tools.
* Familiarity with design systems, component libraries, and brand governance.
* Experience designing for SaaS customer marketing use cases: onboarding, adoption, and advocacy.
* A background in customer education, CX, or support content design is a plus.