Marketing Strategy Consultant - London (Hybrid)
£65,000 – £80,000 + package
We’re thrilled to be partnering with a leading global media agency to help grow their Consultancy and Marketing Transformation Division. This is a rare opportunity for a highly strategic, analytically minded, and martech-savvy professional to step into a Marketing Strategy Consultant role that blends client strategy, platform innovation, and data-driven marketing.
The Role
You will act as a data strategy partner and consultant, working 50% of your time with a major retail brand, and 50% across another prestigious account (details to follow). You’ll be joining a tight-knit team of 3 in a hands-on, client-facing role where you’ll own and evolve customer data strategies, segmentations, and analytics implementation – helping brands drive engagement and measurable growth.
This is ideal for someone with a strong grasp of customer data platforms (CDPs), CRM strategy, analytics, and marketing tech ecosystems like Adobe, GA4, or Salesforce, who enjoys turning complexity into clarity for clients.
Key Responsibilities
* Lead the development and implementation of a unified data strategy for a major retail client
* Own customer segmentation, analytics frameworks, and measurement methodologies
* Partner with stakeholders to define and activate audience strategies across brands
* Leverage platforms such as GA4, Adobe Analytics, CDPs, and CRM tools to inform and optimise marketing performance
* Design data activation roadmaps, campaign playbooks, and customer journey maps
* Act as a trusted consultant, collaborating cross-functionally with media, marketing, analytics, and tech teams
* Contribute to the broader consultancy division and engage in innovation and thought leadership
* Support business development and pitch processes as needed
About You
* Proven background in data strategy, CRM, and martech
* Comfortable working with Adobe, Salesforce, GA4, and customer data platforms
* Confident translating business challenges into data solutions, frameworks, and actionable plans
* Strong communicator with a consultative mindset and the ability to simplify technical concepts
* Passionate about innovation and client success, with a strategic lens on customer engagement
* Familiar with data privacy practices (e.g., GDPR) and ethical data use
* Experience in or alongside media agencies or consulting environments
* Exposure to cloud-based data ecosystems (e.g., AWS, Azure, GCP)
Apply now or reach out to kat@thedatagals.co.uk – to learn more.