Job Role: VP of Sales EMEA
Location: Central Bristol (Queens Square, Bristol)
Basic salary: £150,000 - £200,000 + Commission (OTE £400,000+)
The Opportunity
This is a strategic, executive-level leadership role for a high-calibre VP/SVP of Sales to lead and scale our UK-based sponsorship sales division.
You will take full ownership of a multi-million-pound revenue function, leading a large, high-performance sales organisation (up to 40 heads) responsible for delivering sponsorship revenue across our global portfolio of digital and in-person events.
This role goes beyond team management. You will be responsible for defining sales vision, driving commercial strategy and building a best-in-class sales engine capable of sustained growth.
Key Responsibilities
Strategic Leadership & Revenue Ownership
Own and deliver annual revenue targets more than £10M, with full accountability for forecasting accuracy and commercial performance
Define and execute a scalable sales strategy aligned with global growth objectives
Partner with executive leadership to shape go-to-market strategy, pricing models and product positioning
Identify new revenue streams, verticals and enterprise opportunities to expand market share
Sales Organisation Leadership (Up to 40 Heads)
Lead, inspire and scale a high-performing sponsorship sales organisation of 30-40+ individuals, including Sales Directors and Senior BDMs
Build a robust leadership layer, developing Sales Directors to drive performance at scale
Embed a high-performance, metrics-driven culture focused on accountability, activity and results
Drive continuous optimisation of team structure, territories and sales processes
Event Sponsorship Sales Excellence
Oversee the full lifecycle of event sponsorship sales across a global portfolio, including in-person summits and flagship digital roundtables
Ensure consistent delivery of high-value, multi-touch sponsorship packages to enterprise clients
Elevate the quality of commercial conversations, ensuring teams engage confidently at C-suite and senior stakeholder level
Maintain a deep understanding of client needs to align sponsorship offerings with measurable ROI
Talent Development & Performance Management
Attract, hire and retain top-tier sales talent and leadership
Implement structured coaching, training and leadership development programmes
Conduct regular performance reviews, pipeline inspections and strategic deal coaching
Create clear progression pathways to support internal mobility and succession planning
Operational Excellence
Drive best-in-class use of CRM systems (Salesforce preferred) to ensure pipeline visibility, forecasting accuracy and data-driven decision-making
Establish and refine KPIs, sales cadences and reporting frameworks
Collaborate cross-functionally with Marketing, Production and Client Success teams to ensure seamless delivery
Executive Stakeholder Engagement
Act as a senior escalation point for key clients and strategic partnerships
Build and maintain relationships with enterprise-level stakeholders and sponsors
Represent the business externally as a senior commercial leader and brand ambassador
About You
Proven track record of leading large-scale sales organisations (20-40+ people) in high-growth, fast-paced environments
Demonstrated success owning and delivering significant revenue targets (£10m+ preferred)
Deep experience in event sponsorship and solution-based sales
Exceptional leadership capability, with a strong track record of building, scaling and transforming teams
Highly commercial mindset with the ability to operate strategically and tactically
Credibility and confidence engaging with C-suite stakeholders and enterprise clients
Strong background as an individual contributor prior to leadership
Experience with Salesforce or equivalent CRM platforms
What We Offer
Market-leading compensation package with uncapped earning potential (OTE £400K+)
A true executive-level platform to shape and scale a major revenue function
Clear pathway to senior leadership progression within a global organisation
Access to world-class training, leadership development, and coaching programmes
Opportunity to work across international markets and global clients
A high-performance, ambitious culture with no ceiling on growth or impact
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