Join Our Team as an Area Sales Manager UK Location: North of the UK (Stoke, Derby, Nottingham and upwards) Sector: Building Automation / BMS / HVAC Controls Company: Produal UK – A Bemsiq Group Company Join Produal: Powering Smarter, Greener Buildings Produal is a leading Nordic innovator in building automation, delivering smart field devices and sensing solutions that empower buildings to sense, optimise and perform. With over 50,000 buildings equipped worldwide and 7,000 satisfied customers, Produal is shaping the future of indoor climate control — delivering performance, precision, and sustainability. As part of the Bemsiq Group, backed by the long-term investment power of Latour, we combine deep local expertise with global R&D resources to manage the invisible, transforming data into actionable insight for greener building ecosystems About the Role This is more than a sales position — it’s your opportunity to take the lead in transforming the Northern UK’s approach to smart, sustainable building environments. As our Area Sales Manager / Sales Engineer, you’ll serve as a trusted advisor, a technical expert, and a growth catalyst in a market ready for innovation. You’ll work closely with system integrators, OEMs, and building consultants, supporting them in designing and delivering building automation and BMS solutions. This includes sensors, transmitters, actuators, pressure devices, and controls that give buildings the power to sense and respond to their environment. Your impact will be visible: from expanding revenue and increasing OEM penetration to helping clients reduce carbon footprints and meet their energy efficiency goals through our best-in-class measurement and optimisation tools. What You’ll Be Doing · Drive Growth: Execute sales plans to meet targets and expand Produal’s reach across your region. · Client Engagement: Build relationships with integrators, OEMs, and stakeholders through regular client meetings · Technical Advisory: Deliver product demonstrations and technical support for sensors, transmitters, controllers, valves, actuators and more · New Business: Develop account and prospect plans to convert interest into revenue, especially among OEMs. · Consultative Selling: Understand customer needs, handle objections, and propose tailored, value-driven solutions. · CRM and Reporting: Manage your pipeline, client interactions and KPIs via our digital tools and CRM platform. · Sustainability-Focused Solutions: Champion our mission to optimise indoor environments and reduce environmental impact through accurate measurement and control. What We’re Looking For · Strong technical background in BMS, HVAC, building automation or control systems. · Experience in technical sales, project engineering, or applications engineering roles. · Confidence presenting to technical and non-technical audiences alike. · Self-driven, team-focused, and culturally aligned with our Finnish/Scandinavian ethos — calm precision, trust, and collaboration. · Strong planning skills and the ability to work autonomously across a wide territory. · Willingness to travel extensively within the North of the UK. You’ll Fit in if You Are · A natural relationship builder who enjoys being out in the field and adding value to your clients. · Motivated by ownership and autonomy, ready to shape and grow your territory. · A team player, not a “lone wolf” – collaborative, reliable, and easy to work with. · Passionate about technology, sustainability, and driving innovation in the built environment. What We Offer · Competitive remuneration package based on experience. · Training, development, and potential to progress into more senior roles as we expand. · A supportive team, a collaborative culture, and a flat Scandinavian hierarchy. · Work with cutting-edge, high-quality products that make a real environmental impact. Why Produal? · A market leader in smart sensing and building performance. · Backed by Bemsiq and Investment AB Latour – offering long-term stability. · Over 170 experts across Europe and local support in the UK. · Products trusted in 50,000 buildings. · A shared vision: building a smarter, greener future. If you’re looking for a role where you’re given the freedom to lead, the tools to succeed, and the space to grow, this is it.