Our smart thinking, expert team is looking to recruit a Senior Off-page SEO Manager to support Varn as we continue to grow our business. Varn is the largest and longest-established specialist SEO agency in the South West, based in the beautiful town of Bradford on Avon, Wiltshire, just outside Bath.
We are looking for someone who can lead the Off-page team and be responsible for delivery of Off-page SEO and digital PR campaigns for clients, be comfortable with client facing responsibilities and team management.
With a background in content creation, Off-page SEO or digital PR and a minimum of 5 year’s general search marketing experience, you will work with our clients, potential clients and our internal teams to help Varn deliver best-in-class SEO and content.
The Senior Off-page SEO Manager will plan and implement Off-page SEO strategies and be comfortable with competitor research and campaign ideation and outreach. You will work closely with the Head of Client Services, the Off-page SEO Manager and the wider Varn team. You will also be responsible for helping to train and line-manage junior Off-page SEO team members.
Off-page SEO specific duties:
Manage major client accounts and oversee client management throughout the team. Handle client questions and concerns around digital PR investment and efforts proactively, report on the ROI potential and value of digital PR when necessary.
Utilising your team you will delegate outreach to executives, ensure quality throughout delivery and manage the budgets for PR.
Content-Driven Link Acquisition
Collaborate with the internal or client’s content team to create high-quality, shareable content (e.g., Promote and distribute this content to authoritative websites to secure backlinks.
Content Outreach/Digital PR
Assist executives with content creation ideas and manage the budgets for outsourcing content. Reach out to industry-related websites, blogs, and online publications for guest post opportunities and, ideally, link placements. Promote content via targeted outreach to acquire backlinks from relevant sources. Foster relationships with webmasters and content managers to secure valuable link placements. Link Building
Develop and execute a strategic link-building plan to acquire high-quality, authoritative backlinks. Identify, evaluate, and secure backlinks from relevant industry websites, blogs, and publications. Brand Mentions & Reputation Management
Track brand mentions online and convert unlinked mentions into backlinks. Monitor and manage brand reputation, ensuring that positive mentions are leveraged for SEO benefit and negative ones are addressed.
Track the success of Off-page SEO initiatives, including backlink acquisition, using SEO tools like SEMrush, or Looker Studio. Regularly report on the progress of link-building campaigns and their impact on organic rankings. Confidently present digital PR sections of updates and reports on their own. Compile data from executives to feed into reporting.
Monitoring our clients’ Off-page SEO performance and data.
Making contributions to wider SEO strategies which reflect the client’s business objectives, website performance, and available resources to achieve tangible results.
Developing and maintaining strong relationships with clients, including presenting ongoing work in regular meetings.
Keeping up to date with industry developments to ensure continuous development of our Off-page SEO knowledge. Contributing proactively with thought leadership, creating and writing content to help share Varn’s expertise within SEO and search marketing.
Manage the Off-page SEO team and directly line manage the Off-page SEO Manager, helping them to develop and meet their agreed performance goals.
You have at least 5 years of hands-on experience in successfully implementing digital PR/outreach campaigns with measurable results.
You have experience using outreach tools like Pitchbox and SEO reporting tools like SEMRush.
You ideally have experience in developing and building long term client relationships within an agency or consultancy. You like data, pay close attention to detail, and feel at home analysing data and putting together interesting stories from large data analysis.
We know that we know our stuff, be it search marketing, optimising websites, conducting technical audits and all the SEO activity in between. We want to deliver results for our clients, so the work we do must deliver value and have a positive impact on the businesses we work with, otherwise, it’s all just SEO talk. Are you someone who will help us get the results our clients demand?
We take enormous pride in the fact you can unquestionably trust Varn to help, to do the right thing and we will always be open and honourable with clients: Our team cares deeply about our community, our environment and each others’ wellbeing. Salary of £35,000-£39,000 depending on experience
Company wide bonus scheme (up to 10% annual bonus)
Access to our woodland office, our mobile Camper Varn office and Woolacombe (Devon) beach view workspace, so you can work outside and be inspired in new places.
Up to 28 days off per year (including 20 standard days, 3 day Christmas close down, 1 day holiday for your birthday and up to 4 days long service bonus)
Pension scheme
Training and development opportunities