General Manager - eCommerce | Belfast | £75k - £90k | 10% Matched Pension, PHC, Bonus The General Manager - eCommerce will lead a newly formed standalone D2C business unit, taking full ownership of its commercial performance, operations, customer experience and growth strategy. This is a hands-on leadership role where the General Manager - eCommerce will oversee finance, trading, marketing, technology and fulfilment, while guiding a small but high-performing team. The ideal candidate will bring proven D2C scaling experience, strong commercial instincts and the ability to balance strategic direction with day-to-day execution. As the business enters its next growth phase, the General Manager - eCommerce will play a crucial role in shaping sustainable, profitable expansion. Key Responsibilities Define and deliver the eCommerce strategy to increase traffic, conversion and revenue across all digital channels. Conduct regular market and competitor reviews to identify new growth opportunities and maintain competitive advantage. Build clear business plans with measurable targets, ensuring resources and priorities align with commercial goals. Provide confident leadership across the business unit, ensuring smooth operations and strong cross-functional collaboration. Take full responsibility for the P&L, forecasting and reporting to senior stakeholders and the Board. Oversee financial processes including cashflow, profit analysis, tar...