Ronald McDonald House Charities UK is seeking a strategic, driven, and compassionate Individual Giving Manager to join our dynamic fundraising team. This pivotal role will lead the development and delivery of innovative individual giving strategies that deepen donor engagement, grow sustainable income, and support families with children in hospital across the UK.
Strategy Leadership
* Collaborate with the Head of Mass Engagement to design and implement a robust individual giving strategy aligned with the Charity’s 5-year Impact Strategy.
* Identify and capitalise on growth opportunities across digital channels, regular giving, and mid-level donor programmes.
Donor Engagement & Stewardship
* Build and nurture meaningful relationships with individual donors, ensuring high levels of satisfaction and long-term support.
* Develop tailored stewardship and cultivation plans for mid and major donors, enhancing their connection to the Charity’s impact.
* Lead on the creation of compelling donor journeys and engagement campaigns that inspire giving and loyalty.
Campaign Management
* Plan, execute, and evaluate multi-channel fundraising campaigns and appeals, working closely with internal teams and external partners.
* Use insights and data to refine campaign strategies, improve performance, and maximise return on investment.
Data & Insights
* Leverage CRM systems and fundraising databases to monitor donor behaviour, track income, and generate actionable insights.
* Produce regular reports to inform decision-making and demonstrate impact.
Collaboration & Integration
* Work cross-functionally with colleagues in communications, digital, and Family Services to ensure cohesive messaging and donor experience.
* Champion individual giving and digital fundraising across the organisation, promoting best practices and innovation.
Knowledge & Experience
* Experience in managing and reporting on income and expenditure budgets, with proven experience meeting or exceeding income targets
* Experience and knowledge of digital tools, channels and tactics for raising money from individuals and deepening engagement
* Experience of using audience insights and segmentation tactics to improve results
* Creative thinker with a proactive approach to problem-solving and innovation.
* Collaborative, able to work effectively across teams and support our collective success
* Proven experience in delivering multi-channel individual giving campaigns across acquisition and/or retention
* Strong understanding of donor stewardship and relationship management
* Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse audiences
* Analytical mindset with experience in using CRM systems to report on performance and optimise campaigns
* Highly organised with strong project management skills and the ability to manage multiple priorities.
* Up-to-date knowledge of fundraising trends, especially in digital and donor engagement
* Desirable - Experience of working with agencies