Social Media Marketing Executive
Location: Masham, North Yorkshire - ONSITE
Reporting to: Digital Marketing Manager
Job Type: Full-time
About Us
We are a fast-growing sustainable fashion business selling primarily online, with a highly engaged community of over 250,000 followers across Instagram, Facebook, TikTok, YouTube and Pinterest. Our mission is to make fashion more circular, responsible and accessible - and social media plays a central role in how we educate, inspire and convert our audience.
We're a small, ambitious team where everyone rolls up their sleeves. Collaboration is key, and during busy trading periods we support one another across departments to keep the business moving.
The Role
This is a hands-on, content-driven role ideal for someone who understands both creativity and performance. You'll work closely with the Digital Marketing Manager to plan, create and optimise social content that grows engagement, drives traffic and supports online sales.
As part of a small team, you'll need to be adaptable and happy to support other areas of the business when required - particularly during peak periods. This might include assisting with campaign launches, product drops, events or operational support.
You'll be confident behind and in front of the camera, excited by trends, and motivated by measurable results.
Key Responsibilities
* Assist in planning and executing social media content across Instagram, Facebook, TikTok, YouTube and Pinterest
* Create engaging short-form and long-form video content (including being comfortable appearing on camera)
* Support with photoshoots, product styling and behind-the-scenes content capture
* Write compelling captions aligned with our brand voice and sustainability messaging
* Schedule posts and manage content calendars
* Monitor engagement and support community management
* Track and report on KPIs including reach, engagement, traffic and conversion
* Support influencer collaborations and UGC coordination
* Stay on top of trends, audio, formats and platform updates
* Provide cross-functional support to other departments during peak trading periods
What We're Looking For
* Minimum 2 years' experience in social media marketing (preferably within fashion, retail or e-commerce)
* Strong understanding of Instagram, TikTok, Facebook, YouTube and Pinterest best practices
* Comfortable being in front of the camera and creating video content
* Strong copywriting skills with the ability to quickly learn and embody our brand voice
* Commercial awareness and understanding of KPIs and performance metrics
* Adaptable, proactive and comfortable working within a small team environment
* Organised and able to manage multiple deadlines
* Passion for sustainability and circular fashion
Job Type: Full-time
Pay: £27,000.00-£32,000.00 per year
Benefits:
* Discounted or free food
* Free parking
* On-site parking
* Store discount
Application question(s):
* Do you have reliable transport and can you commute to Masham daily?
Education:
* A-Level or equivalent (required)
Experience:
* Social media marketing: 2 years (preferred)
Work Location: In person