About Us
Vinarchy - Redefining wine.
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company.
Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.
Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally.
Croser, Tatachilla, Greasy Fingers, Cupio, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world’s best winemakers.
Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.
About The Role
The Content & Publishing Manager plays a key role in enabling One Vinarchy.
Reporting to the Head of Creative, Content & Media, this role leads end‑to‑end content planning, production and publishing across Vinarchy’s digital, social, trade and owned channels to ensure Vinarchy’s brand stories are communicated with excellence, consistency, and impact, supporting both consumer engagement and commercial objectives across our diverse wine portfolio.
Key Responsibilities
* Develop and manage content calendars aligned to brand and commercial priorities
* Lead end‑to‑end content production across video, photography, social, digital and trade channels
* Oversee multi‑channel content delivery ensuring assets are fit‑for‑purpose
* Manage digital asset libraries, governance and usage rights
* Partner with internal teams and agencies to deliver aligned content
* Track content performance and refine strategy using insights
* Lead content workflows and continuous improvement
Your Experience / Capability
* 5–8+ years’ experience in content production or creative management roles
* Proven experience managing end‑to‑end production workflows
* Experience within FMCG, wine, beverage or retail‑focused brands
* Strong understanding of content production and digital publishing
* Experience managing agencies and production partners
* Degree in Marketing, Communications, Media or related field preferred
Behaviours
* Highly organised with strong project and time-management skills.
* Collaborative, solutions-focused and adaptable in a fast-paced environment.
* Strong communication and stakeholder-management skills.
* Creative thinker with strong attention to detail and a brand-first mindset.
* Data-curious, using insights to inform content execution and strategy.
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Our Company Values
Grow Together
Integrity in Every Drop
Own Your Impact
Simplify To Amplify