This permanent part-time role is responsible for crafting and executing awesome content across our digital platforms to enhance the brands exposure, reputation, and engagement within the marketplace of athletes, sporting parents and the broader strength and conditioning & physiotherapy industries.
The primary function of this role is to plan, produce and edit engaging short and long-form content using the resources and talent at our disposal: our own staff, and your creative storytelling skills.
You’ll also help shape the brand identity by playing a pivotal role in updating our marketing assets, so you’ll need to be handy as a graphic designer.
Finally, we also need to keep our exercise library maintained – so you’ll be filming new programs every training block and uploading them to YouTube so our athletes anywhere around the world can know what they’re doing.
An innovative and creative thinker who can see the big picture and adapt to an ever-changing marketing "meta".
The awareness to keep the brand’s future reputation in focus.
Maintain a focus on results while juggling multiple concurrent marketing initiatives and responsibilities across a varied suite of products.
Accountabilities
Content Output
You’ll be measuring the amount of content you can produce per week across all platforms and be able to strike the balance between quantity and quality.
Brand Engagement
Quality will be kept front and centre by tracking engagement – shares, comments, and saves. If the content isn’t hitting metrics you’re happy with, you’ll pivot without a second thought.
Staff Satisfaction
At the heart of our brand is the coaching and physio staff; you’re in this role to help show the world just how good they are. If you’re making content creation easy for the rest of the team, they’ll love you, and that’s a big win in our books.
We expect and estimate that your runway to KPI will be approximately six weeks. During this time, we’d expect you to be testing out new ideas, getting in your rhythm, and learning the ropes. During this period, you’ll also get insane amounts of content and marketing training from some of the most trusted internet courses.
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