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Business development, marketing manager

Liverpool (Merseyside)
Vitaflo
Marketing manager
Posted: 31 March
Offer description

Overview

Vitaflo (International) Limited is seeking a Business Development Marketing Manager (BDMM) to support growth and geographic expansion across our international distributor-led markets. Reporting to the Commercial Director, Business Development, the BDMM leverages and adapts global brand and category strategies to create commercially effective, distributor-ready marketing execution. The role involves development of bespoke marketing materials, and close collaboration with Commercial Operations and cross-functional HQ teams to ensure distributors are equipped, aligned and capable to win locally. A strong focus on tenders, payers, competitive displacement and digital execution is central to success. This is a full time, permanent position.


Key Responsibilities

* Adapt global brand and category strategies/resources into effective local marketing execution for distributor markets.
* Develop bespoke marketing materials where global assets are unavailable or inappropriate.
* Support distributors to succeed across tenders, payer environments and competitive landscapes.
* Act as a strategic marketing partner to Commercial Operations and Global Marketing colleagues, driving alignment and consistency.
* Work cross-functional with Marketing, Medical, Regulatory, Commercial Execution, Digital and other HQ teams.
* Build distributor marketing capability and share best practice across markets.
* Track and review distributor marketing effectiveness and continuously refine tools and frameworks.


Who are we looking for?

* Previous experience working in a similar marketing role, in a cross-functional environment, with international exposure is essential.
* Experience working directly with distributors and/or tender-driven markets, ideally within healthcare, nutrition or other regulated environments is desirable.
* Strong marketing and commercial understanding, with the ability to translate strategy into execution.
* Experience supporting tenders, payers or non-prescriber stakeholders is desirable.
* Awareness of digital and social media environments.
* Strong organisational and time-management skills with a creative, proactive mindset.
* Confident user of Microsoft Office, particularly PowerPoint.
* Collaborative, self-motivated team player.


Qualifications

* Degree or professional qualification in Marketing is essential.
* Membership or qualification from the Chartered Institute of Marketing (CIM) or similar is advantageous.


What we offer?

* Competitive salary
* 25 days annual leave (pro rata for part time) plus bank holidays and Christmas shutdown
* Discretionary bonus scheme (subject to qualifying period)
* Gym membership/allowance (subject to qualifying period)
* Employer pension contribution (3% rising to 5% subject to qualifying period then matched to a maximum of 10%). Employee minimum contributions apply
* Private healthcare (subject to qualifying period)
* Volunteering opportunities
* Cycle to work scheme (subject to qualifying period)

At Vitaflo (International) Ltd, our values are rooted in respect — for our employees, our customers and our patients. We champion diversity and inclusion and are committed to equal opportunity for all. We may collect relevant anonymized data for monitoring purposes during our candidate registration process.

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