As Senior Graphic Designer you are at the heart of our in-house Studio, responsible for shaping and producing compelling brand and product assets across our portfolio of six interiors brands. With a particular focus on digital content, you will be instrumental in delivering high-performance creative that inspires, engages audiences and drives conversion.
You will lead the development of visual content for social media, email and paid media, combining strong aesthetics with a strong digital focus. You’ll bring our brands to life through vibrant, conversion-minded visuals tailored to both direct-to-consumer and trade audiences.
Working closely with brand, marketing, trading and performance teams, you’ll ensure all creative aligns with broader business objectives and embodies our design-led ethos. You will also play a key role in upholding visual consistency and driving creative innovation in a fast-evolving digital landscape, ultimately positioning our brands as leaders in the luxury interiors sector.
PURPOSE ·
* Creation of industry leading brand and product creative assets.
* Deliver reactive and trend-aligned content that drives engagement, builds brand equity, and supports measurable outcomes in a luxury trade and direct to consumer context.
RESPONSIBILITIES
* Create high-performing digital-first assets optimised for social channels, website, print and digital advertising, email, lookbooks and POS.
* Translate brand and campaign narratives into digital visuals that are reactive to industry trends and aligned with platform requirements (e.g., TikTok, Instagram, Pinterest).
* Collaborate with Digital Team, performance marketing and social media to A/B test creative, iterate quickly, and apply learnings to future content.
* Create elevated digital experiences that reflect luxury brand positioning across all digital consumer touchpoints.
* Maintain understanding of luxury digital trends and emerging creative formats, applying best practices in motion, interactivity, and experiential design.
* Ensure that all assets created are in alignment with the brand guidelines, brand character and that they uphold the brand standards and expression for each brand.
* Create rapid-turnaround content for timely brand moments or seasonal campaigns.
* Bring graphics and marketing industry best practise inhouse to ensure assets created are to an exceptional standard and are fit for purpose.
MEASURES OF SUCCESS
* Production of standout creative assets communications.
* Increased brand awareness, web traffic, or customer acquisition as a result of creative campaigns.
SKILLS & EXPERIENCE
* Graphic Design Degree and/or 5+ years design experience
* Expert knowledge of the Adobe Creative Suite and the knowledge of motion graphics, short-form video editing, and use of tools like Premiere Pro.
* Organised, self-motivated team player with excellent collaboration skills.
* Strong experience social-first creative for luxury and/or lifestyle brands.
* Proven ability to create reactive, culturally relevant content for digital platform.
BEHAVIOURS
* Agile – comfortable iterating rapidly in response to performance data or social trends.
* Consumer-centric – design with user engagement front of mind.
* Digital Focus – stays ahead of platform trends and visual culture shifts.
* Performance-minded – understands the impact of good design on D2C growth and KPIs.