DIGITAL CONTENT STRATEGIST
Farmers Weekly – MA Agriculture
Be part of something iconic. Celebrating 40 years of industry leadership, Mark Allen fosters a culture of passion, creativity, fairness, and talent development. We are seeking a Digital Content Strategist to bring innovative ideas, digital expertise, and audience-focused strategies to our Farmers Weekly portfolio.
Enjoy a hybrid working model with three days a week in our Sutton (Greater London) office, promoting connection and creativity. The salary is up to £40,000 (DOE) plus company benefits.
What We Offer:
* Professional growth, career development, training, and mentorship through our MAG Mentorship program.
* A creative, collaborative workspace to share ideas. Partner with our directors, managers, and teams across editorial, sales, and marketing to develop engaging strategies for our audiences.
* A supportive community. Connect with peers through our networking groups and cross-team projects.
Key Responsibilities:
1. Content Strategy & Experimentation
* Lead content experiments to increase engagement among target demographics.
* Collaborate with editorial, product, and data teams to test formats, topics, and delivery channels (web, app, email, social).
* Use insights from experiments to refine our online content strategy.
1. Audience-Led Content Curation & Creation
* Identify content needs and curate experiences for key personas (e.g., contractors, agronomists).
* Work with content teams to develop collections, features, and regular updates.
* Collaborate with editors to select, package, and promote relevant content to maximize engagement.
* Support social media and web content production by sourcing and quality-checking content.
2. Quality Assurance & Workflow Design
* Establish and maintain a streamlined QA process for all online content.
* Work with editors to set content guidelines and performance standards.
* Embed quality into scalable workflows to reduce bottlenecks.
What We’re Looking For:
* Alignment with our values: passion, creativity, fairness, and nurturing attitude.
* Experience in digital content, confident in running experiments, analyzing results, and applying insights.
* Strong editorial skills in curating content journeys that foster engagement and loyalty.
* Understanding of audience needs across different sectors and ability to serve them with relevant digital experiences.
* Excellent collaboration skills across teams to test formats, streamline workflows, and uphold editorial standards.
* Attention to detail, organizational skills, and creativity in experimentation and refinement.
Stand Out in Your Application:
Showcase your personality, values, and transferable skills. You can:
* Upload a video introduction about yourself.
* Submit a cover letter highlighting your enthusiasm and fit for the role.
* Request a recommendation from someone who can vouch for your potential.
We look forward to seeing why you’re excited to join us in celebrating our 40th anniversary!
Key Details:
* Diversity & Inclusion: We value diverse perspectives. If you’re excited about this role but don’t meet every requirement, apply anyway and share how your transferable skills can help you succeed.
* Right to Work: Applicants must have the right to work in the UK. We cannot sponsor visas at this time.
* Our Communities: We serve specialized communities, including MA Agriculture, MA Business, MA Education & Music, MA Exhibitions, MA Financial Media, MA Healthcare, and MA Travel Retail.
Our Focus: Content is central to our print, digital, and event offerings.
We use technology to identify AI-generated applications, ensuring a fair, human-led recruitment process. We encourage all candidates to apply in their own words so we can learn about the real you.
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