Job Description
Central Employment are working in partnership with a leading B2C, eCommerce solutions provider based in Gateshead, as they look to appoint a strategically led Marketing Manager.
Marketing Manager profile:
Reporting directly to the CEO, you will play a key role in planning, executing, and optimising marketing strategies to drive business growth and enhance brand awareness within the B2C e-commerce sector. This role is a key part of the Senior Management Team. You will also receive mentorship and guidance from the fractional CMO, ensuring a smooth integration and strategic alignment.
Key Responsibilities:
• Develop and implement detailed marketing plans aligned with the overall business strategy and marketing objectives.
• Conduct market research and analysis to identify trends, opportunities, and competitive advantages.
• Contribute to the development and refinement of the brand identity and messaging.
• Plan and execute multi-channel marketing campaigns across digital and offline channels, including email marketing, content marketing, social media, events, and paid advertising.
• Manage marketing automation systems (HubSpot) to optimise campaigns and nurture leads.
• Track and analyse campaign performance, providing regu...