Pattern:
Hybrid (3 Days Office / 2 Days Home)
The Mission:
Own the execution. Manage the team. Drive the growth.
About Ink Digital
Ink Digital is an independent, high-growth agency built on being practical and commercial. We dont do "fluff" or vanity metrics; we do work that moves the needle. As we scale, we are looking for a heavy-hitting PPC Manager to work alongside our Head of Paid Search to lead the department’s output and operational standards.
This isnt a "maintenance" role. You will be responsible for the performance of key accounts, the management of 4 Digital Executives, and the commercial growth of the PPC department.
What You’ll Be Doing
1. Operational Leadership & Team Management
* Manage and Direct: You will be the operational lead for 4 Digital Marketing Executives. You are responsible for their output, ensuring every account meets the "Ink Standard" for quality and pacing.
* Workflow Oversight: Assign tasks, oversee account health, and act as the first point of escalation for technical issues.
* Quality Control: Implement and run rigorous QA processes to ensure zero-error execution across all client builds.
2. High-Level Performance Execution
* Advanced Strategy: Lead the strategy for complex Search and Performance Max campaigns, moving beyond basic ROAS to Profit-on-Ad-Spend (POAS) and LTV-led bidding.
* Omnichannel Synergy: Work directly with the SEO team to ensure a "Total Search" approach - identifying where PPC can plug gaps in organic visibility and vice versa.
* Data & Attribution: Own the transition to a cookieless world. You’ll implement First-Party Data strategies, Enhanced Conversions, and CRM integrations (HubSpot) to ensure our bidding AI is fed the best possible data.
3. Commercial & Departmental Growth
* New Business & Pitches: Support the Head of Paid Search in audits and pitches. You should be able to look at a prospects account, find the "leaks," and present a clear roadmap for growth.
* Process Building: Help create the internal playbooks, testing frameworks, and reporting templates that allow the department to scale efficiently.
* Creative Input: Direct the creative requirements for Demand Gen and PMax, ensuring the assets we use are backed by performance data.
About You
* The Experience: 3+ years in a high-paced agency environment. You know how to handle the pressure of multiple deadlines and varying budgets.
* The Manager: You are ready (or already experienced) to manage people. You can delegate effectively and hold others accountable for their work quality.
* The Technician: You have a deep understanding of Google Ads, GA4, and the technical side of tracking. You dont just "set and forget"; you hunt for marginal gains.
* The Communicator: You can sit in front of a client and explain complex performance data in a way that makes sense to their bottom line.
Technical Skills
Must-Have:
* Expert-level Google Ads (Search, PMax, Shopping).
* Proficiency in GA4 and Server-Side tracking concepts.
* Experience managing or mentoring junior team members.
* Strong commercial awareness (understanding client margins and business goals).
Nice-to-Have:
* CRM Knowledge: Experience linking HubSpot or Salesforce data to ad platforms.
* Feed Management: Experience with Merchant Center or tools like Channable/Feedonomics.
* Paid Social: Strategic knowledge of Meta and LinkedIn to support omnichannel growth.
* Flexible working hours (8:30am–5:00pm or 9:00am–5:30pm).
* 25 days holiday + Bank Holidays + Birthday off.
* Rapid progression as the department expands.
* Profit sharing and Christmas closure.
* Mental health support (Headspace & Business Therapy).
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