Job Description We are seeking a highly motivated Data Implementation Analyst to join our Data team. This role is crucial for enabling accurate, scalable, and insightful data collection to support product development, marketing initiatives, and strategic decision-making. The successful candidate will act responsible for translating tracking and data requirements into reliable implementation plans. This position is ideal for someone with a strong analytical, data and technical foundation, experience in tag management and analytics tools, and a keen eye for data accuracy. You’ll need to be a proactive problem-solver who thrives on enhancing data quality and who can identify opportunities for improvement in data, tracking and measurement processes. KEY RESPONSIBILITIES Data Requirements Gathering – Ensure data requirements are captured appropriately for intended business Use Cases across Marketing Data, Operations Data and Web / App Features. Analytics Implementation – Build and support end-to-end data implementation processes across digital platforms, ensuring alignment with business goals. Maintain and Enhance Analytics and Data Infrastructure – Ensure tools like GTM, GA4, Segment / Server-side Tracking Tools and related SDKs are correctly configured. Conduct audits and resolve discrepancies in data capture. Ensure Data Accuracy and Integrity – Validate data collected through digital platforms, identify gaps, and implement solutions to maintain high standards of data quality. Support Product Feature Releases – Collaborate with Product Leads, Product Owners, Architects and Engineers to define and implement tracking for new features and enhancements. Proactively Identify Tracking Opportunities – Analyse user journeys, product features and uses interactions to suggest improvements and additional tracking that could offer business value. Manage Critical Fixes – Identify, prioritise, and implement urgent fixes for broken or missing tracking that could impact reporting and analysis. Cross-Team Collaboration – Serve as the data implementation specialist in cross-functional meetings, offering guidance and ensuring clear communication of data and tracking needs. Documentation and Knowledge Sharing – Maintain detailed implementation specs and data layer documentation, particularly for Tracking, Attribution and Data Instrumentation Compliance & Security: Ensure data products comply with industry standards, regulations, and security protocols.