Company Description
The IMEX Group organizes two renowned global trade shows in the meetings and events sector: IMEX Frankfurt, launched in 2002, and IMEX America, which began in 2011. These events provide unparalleled business opportunities, connecting meeting industry suppliers from across the globe with buyers and attendees. In addition to fostering business connections, the trade shows offer robust educational programs, networking opportunities, and platforms for industry innovation. With exhibitors ranging from tourist offices to event management specialists, IMEX events enable participants to achieve extensive business and professional growth within just a few days.
Role Description
This is a full-time hybrid role for a Marketing Director, based in Brighton and Hove with the flexibility to work from home as needed. The Marketing Director will lead and oversee the planning and execution of the company’s marketing strategies to promote the IMEX trade shows. The role entails coordinating market research, developing marketing plans, managing teams, overseeing marketing campaigns, and working closely with sales teams to align objectives. The Marketing Director will also monitor market trends to ensure IMEX remains at the forefront of the industry.
Qualifications
* Expertise in Market Planning and Marketing Management to develop and execute high-impact strategies.
* Proficiency in Market Research to identify trends, engage target audiences, and improve marketing efforts.
* Strong skills in Marketing and Sales to align campaigns with commercial goals and drive revenue growth.
* Leadership experience in managing teams and cross-functional collaboration to achieve organizational objectives.
* Excellent analytical, strategic thinking, and decision-making skills.
* Proven ability to deliver innovative solutions and drive results in a dynamic environment.
* Degree in Marketing, Business, or a related field; advanced qualifications are an advantage.
* Experience in the meetings and events industry is preferred but not mandatory.